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This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.
This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.
Taking a simplified approach to statistics, this textbook teaches students the skills required to conduct and understand quantitative research. It provides basic mathematical instruction without compromising on analytical rigor, covering the essentials of research design; descriptive statistics; data visualization; and statistical tests including t-tests, chi-squares, ANOVAs, Wilcoxon tests, OLS regression, and logistic regression. Step-by-step instructions with screenshots are used to help students master the use of the freely accessible software R Commander. Ancillary resources include a solutions manual and figure files for instructors, and datasets and further guidance on using STATA and SPSS for students. Packed with examples and drawing on real-world data, this is an invaluable textbook for both undergraduate and graduate students in public administration and political science.
Taking a simplified approach to statistics, this textbook teaches students the skills required to conduct and understand quantitative research. It provides basic mathematical instruction without compromising on analytical rigor, covering the essentials of research design; descriptive statistics; data visualization; and statistical tests including t-tests, chi-squares, ANOVAs, Wilcoxon tests, OLS regression, and logistic regression. Step-by-step instructions with screenshots are used to help students master the use of the freely accessible software R Commander. Ancillary resources include a solutions manual and figure files for instructors, and datasets and further guidance on using STATA and SPSS for students. Packed with examples and drawing on real-world data, this is an invaluable textbook for both undergraduate and graduate students in public administration and political science.