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Both a serious academic text and an intriguing story, this seventh edition reflects a significant update in research, theory, and applications in all areas. It presents a comprehensive view of the historical development of learning theories from behaviorist through to cognitive models. The chapters also cover memory, motivation, social learning, machine learning, and artificial intelligence. The author's highly entertaining style clarifies concepts, emphasizes practical applications, and presents a thought-provoking, narrator-based commentary. The stage is given to Mrs Gribbin and her swashbuckling cat, who both lighten things up and supply much-needed detail. These two help to explore the importance of technology for simulating human cognitive processes and engage with current models of memory. They investigate developments in, and applications of, brain-based research and plunge into models in motivation theory, to name but a few of the adventures they embark upon in this textbook.
Both a serious academic text and an intriguing story, this seventh edition reflects a significant update in research, theory, and applications in all areas. It presents a comprehensive view of the historical development of learning theories from behaviorist through to cognitive models. The chapters also cover memory, motivation, social learning, machine learning, and artificial intelligence. The author's highly entertaining style clarifies concepts, emphasizes practical applications, and presents a thought-provoking, narrator-based commentary. The stage is given to Mrs Gribbin and her swashbuckling cat, who both lighten things up and supply much-needed detail. These two help to explore the importance of technology for simulating human cognitive processes and engage with current models of memory. They investigate developments in, and applications of, brain-based research and plunge into models in motivation theory, to name but a few of the adventures they embark upon in this textbook.
The first text to integrate behavioral and cognitive approaches to learning and memory, this engaging textbook emphasizes human research, reflecting the field's evolution. Learning and Memory also recognizes the vital contribution of animal research, covering all historically important studies. Written in a lively and conversational style, this second edition encourages students to think critically. One example is its exploration of the Rescorla-Wagner model, the most important theory of conditioning, now further streamlined to improve student comprehension. Another is the addition of critical-thinking questions, which encourage students to evaluate their reactions to the material they've read, and relate findings to their own lives. Research includes an emphasis on practical applications such as treatments for phobias, addictions, and autism; the arguments for and against corporal punishment; whether recovered memories and eyewitness testimony should be believed; and effective techniques for studying. The text concludes with an overview of neural networks and deep learning.
The first text to integrate behavioral and cognitive approaches to learning and memory, this engaging textbook emphasizes human research, reflecting the field's evolution. Learning and Memory also recognizes the vital contribution of animal research, covering all historically important studies. Written in a lively and conversational style, this second edition encourages students to think critically. One example is its exploration of the Rescorla-Wagner model, the most important theory of conditioning, now further streamlined to improve student comprehension. Another is the addition of critical-thinking questions, which encourage students to evaluate their reactions to the material they've read, and relate findings to their own lives. Research includes an emphasis on practical applications such as treatments for phobias, addictions, and autism; the arguments for and against corporal punishment; whether recovered memories and eyewitness testimony should be believed; and effective techniques for studying. The text concludes with an overview of neural networks and deep learning.