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Identity matters to individuals: Group assessment cannot be reduced to collective performance

Published online by Cambridge University Press:  26 October 2016

Catherine Belzung
Affiliation:
Brain & Imaging (INSERM – UMR 930), Université François Rabelais de Tours, F-37200 Tourscatherine.belzung@univ-tours.fr
Etienne Billette de Villemeur
Affiliation:
Lille Economie et Management (CNRS – UMR 9221) & Université de Lille, 59655 Villeneuve d'Ascq Cedex, Franceetienne.de-villemeur@univ-lille1.fr
Anouk Grevin
Affiliation:
Laboratoire d'Economie et Management de Nantes-Atlantique, Université de Nantes, IEMN-IAE, 44322 Nantes Cedex 3, Franceanouk.grevin@univ-nantes.fr
Gennaro Iorio
Affiliation:
Department of Political, Social and Communication Sciences, University of Salerno, 84084 Fisciano (SA), Italy. iorio@unisa.it

Abstract

Although we agree that both identification and differentiation play a key role in explaining individual behaviour in groups, we suggest that (1) cohesion and differentiation should be better articulated, (2) the proposal carries implicit value choices that are not necessarily universal, and (3) the success of a group in shaping individual behaviour should refer to the values of individual members.

Type
Open Peer Commentary
Copyright
Copyright © Cambridge University Press 2016 

We highly appreciate the intent of the authors to underline the role of both identification and differentiation in explaining individual behaviour in groups. We would like to suggest that (1) cohesion and differentiation should be better articulated, (2) the proposal carries implicit value choices that are not necessarily universal, and (3) the success of a group in shaping individual behaviour cannot be judged using a priori criteria but should refer to the values of individual group members.

Refine articulation between cohesion and differentiation

We are not convinced that cohesion and differentiation are two sequential steps within group formation, and we would like to suggest that the model should be more dynamic. These two dimensions could be articulated along two main directions. First, the two dimensions can coexist. The same individuals can act cohesively in relation to some shared goals and also develop differentiation in relation to other tasks or projects. Furthermore the coexistence of cohesion and differentiation is precisely a core principle for some organizations (see the literature on high reliability organizations, e.g., Weick & Roberts Reference Weick and Roberts1993). Second, both processes interact permanently. In fact, a cohesive group action usually enriches and further differentiates individual agents. Differentiated agents, in turn, have stronger identities. They are thus more likely to both modify and adhere to group prescriptions. Finally, although cohesion and differentiation do not necessarily work in opposite directions, they may do so in some cases. Agents that are too highly differentiated can also lead to group disaggregation. To sum up, rather than characterizing two successive steps of group life, cohesion and differentiation coexist and permanently interact in many directions.

The proposal carries implicit value choices that are not necessarily universal

The proposed model is very abstract and tends to generalize observations made in particular contexts. However, some key aspects are not well-defined, taken as universal, or kept implicit. We observe that (1) no definition of the concept of group is provided, (2) an historical perspective shows that the concept of differentiation is far from being universal, and (3) a great part of the argument relies on the definition of success/failure, or system gain.

As a matter of fact, the authors do not provide a definition of the concept of group. The nature of the groups they refer to is unclear. For example, they quote in the same paragraph Le Bon, who refers to crowds, and Smith, who refers to hierarchical organizations, namely factories. Social theory distinguishes different processes of individual identification/differentiation according to group characteristics: whether it is based upon anonymous or face-to-face relations, formal or informal, primary or secondary, and so forth.

The concept of individual was not yet elaborated in the ancient Greece (See, e.g., Jaynes Reference Jaynes1976). The philosopher Descartes is credited with introducing the concept of differentiation in the seventeenth century. Japanese society is still very influenced by Confucian ethics, in which the process of integration/differentiation is very different from that of Western societies as the authors describe it (see Geertz Reference Geertz1974). It is thus quite unclear to what extent the conclusions of the authors can be generalized.

The same outcome can be judged a success or a failure, depending upon the assessment criteria. Because they define “system gain” in terms group productivity or performance, they implicitly value the group over the individual; this choice should be made explicit. Moreover, “system gain,” as Baumeister et al. define it, is not necessarily a primary motivation for all groups. And it is probably even less so for individuals.

The success of a group in shaping individual behaviour should refer to the values of group individual members

Since Pareto's (Reference Pareto1916) Trattato di Sociologia Generale, and more exactly a paper he published a few years earlier (Pareto Reference Pareto1913), it is quite clear to social scientists that what is best for a group generically differs from what is best for the individuals who compose it. This divergence makes it clear that individual and group objectives have to be distinguished.

Clearly, the benchmark of group behaviour should be group objectives. The paper focuses on how group behaviour (productivity) emerges from individual behaviour and group organization. It ignores completely the question of how individual objectives are incorporated into group objectives. The whole literature on Social Choice makes it clear that the relationship is almost never straightforward, except in very particular and unrealistic circumstances, such as when all individuals have a cleardefined, common goal (Arrow Reference Arrow1951/1963).

Moreover, the very fact that identification to the group and differentiation matters is a clear proof that individuals do not care for productivity only. Thus, there is, if not a contradiction, at least a great reductionism in adopting total productivity as the group objective or as a criteria for measuring its performance.

To sum up, we greatly appreciate the efforts of the authors in attempting to incorporate systematically both identification and differentiation into the analysis of group behaviour. We propose that their approach (1) be extended to allow both aspects to play a key role simultaneously, (2) could benefit from making their value choices more explicit, and (3) should account for the fact that group objectives generally differ from those of the individuals that compose it.

References

Arrow, K. J. (1951/1963) Social choice and individual values. Wiley.Google Scholar
Geertz, C. (1974) “From the native's point of view”: On the nature of anthropological understanding. Bulletin of the American Academy of Arts and Sciences 28(1):2645.Google Scholar
Jaynes, J. (1976) The origin of consciousness in the breakdown of the bicameral mind. Houghton Mifflin Harcourt.Google Scholar
Pareto, V. (1913) Il massimo di utilità per una collettività in sociologia. Giornale degli economisti e rivista di statistica 46(4):337–41.Google Scholar
Pareto, V. (1916) Trattato di sociologia generale. G. Barbèra.Google Scholar
Weick, K. E. & Roberts, K. H. (1993) Collective mind in organizations: Heedful interrelating on flight decks. Administrative science quarterly 38(3):357–81.CrossRefGoogle Scholar