Skip to main content Accessibility help
Internet Explorer 11 is being discontinued by Microsoft in August 2021. If you have difficulties viewing the site on Internet Explorer 11 we recommend using a different browser such as Microsoft Edge, Google Chrome, Apple Safari or Mozilla Firefox.
Home
> Subjects
> Integrated Digital Marketing in Practice

Integrated Digital Marketing in Practice

Authors

Andrew Corcoran
, Nottingham University Business School
Published 2023

Description

Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing. Considering a broad range of organization types, sizes and markets, this book provides an all-encompassing view of how digital technologies help marketers understand, anticipate and deliver on customer needs as efficiently and effectively as possible. Students will benefit from the clear structure and rich learning features, including case studies, key concepts in brief, digital and research…

  • Get access
  • Add bookmark
  • Cite
  • Share
Resources available Unlock the full potential of this textbook with additional resources. There are free resources and Instructor restricted resources available for this textbook. Explore resources

Key features

  • Covers all practices of the marketing mix as they are enhanced by digital technologies
  • End of chapter features encourage students to develop professional and personal competencies, reinforcing the practical value and relevance of the material to students' future careers
  • Considers a broad range of organization sizes (not the standard focus on 'big business'), types (public, private, voluntary, government), and markets (commodities, manufacturing, distribution, leisure, heritage, tourism, etc.)

About the book

Access options

Review the options below to login to check your access.

Purchase options

There are no purchase options available for this title.

Have an access code?

To redeem an access code, please log in with your personal login.

Log in

If you believe you should have access to this content, please contact your institutional librarian or consult our FAQ page for further information about accessing our content.

Also available to purchase from these educational ebook suppliers

Curated content

Related content

AI generated results by Discovery for publishers [opens in a new window]