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In a technologically advanced and competitive landscape dominated by major tech companies and burgeoning start-ups, the key asset lies in boosting monthly active users. Traditionally, product design has relied on fragmented insights from personal experience, common sense, or isolated experiments. This work endeavours to establish a theoretical framework for predicting and influencing the digital behaviour of technology users. Drawing on over a century of scientific research in behaviour, cognition, and physiology, this presents a comprehensive approach to customizing digital stimuli. The objective is to enhance user interactions with digital and virtual environments. Through real and cost-effective examples, diagrams, and formulas, the text offers theoretical knowledge and a practical methodology to elevate digital product designs, setting them apart from the competition. With the potential to reshape the digital design landscape, this book emerges as a game-changer, promising to revolutionize how digital products and services are conceived and delivered.
The Project Orion spacecraft is by common consent the craziest interstellar flight concept ever devised. Ironically, it was also the spacecraft design that received the widest support by scientists, the military and other branches of the US government, as well as by private industry. It was as if all of these people had collectively lost their minds. The basic idea was utterly simple and so intuitively obvious that it could be understood by a child. This was a craft whose propulsion system was built upon the Newtonian principle of action and reaction. The central notion was that of placing a bomb under a rocket and then detonating it to loft the rocket up and away – exactly the same process as putting a firecracker under a tin can and watching it blow sky high. To keep it going up, of course, a series of bombs detonated in sequence would be required. And so the Orion rocket would be propelled through space by a stream of bombs, in fact nuclear bombs, exploding one after another behind it, thereby continuously accelerating the craft. That was the project’s key concept, and as such it was simultaneously perfect and insane.
Here, we present a comprehensive morphological and molecular phylogenetic analysis of Clinostomum sp. (Digenea: Clinostomidae) metacercariae parasitizing two freshwater fish species from Southeast Brazil: Serrasalmus spilopleura (piranha) and Callichthys callichthys (tambuatá). The morphological examination revealed distinct characteristics of metacercariae in each host. Using the cytochrome c oxidase I (COI) gene barcode region, we obtained DNA sequences that allowed for accurate phylogenetic placement. Phylogenetic analyses revealed that Clinostomum sp. HM41 (metacercariae), isolated from S. spilopleura, exhibited 86% similarity to Ithyoclinostomum yamagutii, while Clinostomum sp. HM125 (metacercariae), from C. callichthys, showed 98.7% similarity to Clinostomum sp. Cr_Ha1. The phylogenetic trees constructed through Bayesian Inference and Maximum Likelihood methods indicated high biodiversity within the Clinostomum genus and strong support for distinct lineages. These findings enhance our understanding of the diversity and ecological distribution of Clinostomum species in South American freshwater environments.
The chapter traces the process by which German corporations largely, though still partially, abandoned their Jewish colleagues in the first eighteen months of Nazi rule and simultaneously shed their earlier, recurrent demands for a “state-free” economy in favor of accepting the Nazi statist one. The account places more than customary emphasis on the role of intimidation.
Breast milk (BM) is the only source of iodine and bioactive compounds that influence growth and development in infants. The content of BM may be influenced by maternal body mass index (BMI). The aim of this study was to investigate the effect of maternal weight on BM and cord blood iodine concentrations, growth-related hormones, infant anthropometric measurements. A total of 84 mother-infant pairs participated. Levels of leptin, adiponectin and insulin-like growth factor-I (IGF-I) in postnatal BM and cord blood were analysed by enzyme-linked immunosorbent assay (ELISA), iodine by Sandell-Kolthoff reaction. Dietary iodine intake of women was determined by food frequency questionnaire, and anthropometric measurements of infants at birth and 3 months were evaluated. Dietary iodine intake was found to be similar in normal weight (NW) and overweight/obese (OW/OB) women (p > 0.05). Breast milk iodine concentration (BMIC) was 17.4 μg in NW, 18.2 μg in OB/OW women. Adiponectin in cord blood and IGF-I in BM were higher OB/OW than NW women (p < 0.05). Positive correlations were found between the infant birth weight and adiponectin in BM, between the infant body weight at 3 months and leptin and adiponectin in BM, between the infant birth head circumference and IGF-I in BM (p < 0.05). In multiple linear regression model, leptin and adiponectin in BM had a positive effect on infant body weight (p < 0.05). Maternal BMI may influence infant body weight via leptin and adiponectin in BM and infant head circumference via IGF-I. No relationship was found between maternal BMI and iodine levels and anthropometric measurements of the infant. Longitudinal studies are recommended to understand the effect of BMIC on growth.
Understanding healthcare personnel’s (HCP) contact patterns are important to mitigate healthcare-associated infectious disease transmission. Little is known about how HCP contact patterns change over time or during outbreaks such as the COVID-19 pandemic.
Methods:
This study in a large United States healthcare system examined the social contact patterns of HCP via standardized social contact diaries. HCP were enrolled from October 2020 to June 2022. Participants completed monthly surveys of social contacts during a representative working day. In June 2022, participants completed a 2-day individual-level contact diary. Regression models estimated the association between contact rates and job type. We generated age-stratified contact matrices.
Results:
Three-hundred and sixty HCP enrolled, 157 completed one or more monthly contact diaries and 88 completed the intensive 2-day diary. In the monthly contact diaries, the median daily contacts were 15 (interquartile range (IQR) 8–20), this increased slightly during the study (slope-estimate 0.004, p-value 0.016). For individual-level contact diaries, 88 HCP reported 2,550 contacts over 2 days. HCP were 2.8 times more likely to contact other HCP (n = 1,592 contacts) than patients (n = 570 contacts). Rehabilitation/transport staff, diagnostic imaging technologists, doctors, nurses, mid-level, and laboratory personnel had higher contacts compared with the lowest contact group (Nursing aids). Contact matrices concentrated in working-age populations.
Conclusions:
HCP contacts concentrate in their work environment, primarily with other HCP. Their contacts remained stable over time even during large changes to societal contact patterns during the COVID-19 pandemic. This stability is critical for designing outbreak and pandemic responses.
This article examines the significance of mobility and transportation infrastructure in the early development of pan-Americanism and the formation of a vision of global transportation in South America in the late nineteenth century. Focusing on the 1880s and 1890s, I explore the connection between transportation and the economic and cultural expansionism of the United States, pan-American debates on intercontinental steamship service and an inter-American railroad, and South American approaches to international transportation, which both included and transcended the Americas. My case study contributes to scholarship on the global history of mobility and transportation by showing how, despite the intention of the United States to establish hemispheric exclusivity and hegemony, transportation became a subject of multilateral cooperation. South American experts and diplomats, I argue, renegotiated and reinterpreted the meaning of pan-American infrastructure, integrating it into a broader vision of global transportation that positioned their countries more prominently in worldwide traffic networks.
In the face of ongoing disruptions to the multilateral trade regime, from deadlock at the WTO to the rise in unilateralism, this contribution examines the role that free trade agreements (FTAs) can play in supporting the adoption of common standards for sustainable development. It does this in three moves: first, it reframes the role of FTAs from sources of obligation and mechanisms of compliance to sites of economic diplomacy where governments can shape international standards through FTA structures; second, it unpacks the relationship between regulation and standards through three case studies (dolphin-safe labelling, automotive standards, and nutrient profiling), identifying means through which FTAs can be leveraged by trade policy actors; third, it draws on these lessons to examine how FTAs can support the uptake of key new standards and quasi-standards for sustainability, in this case, the ISO Net Zero Guidelines. Finally, this contribution reflects on the implications of reappraising the development of world trade law as part of the practice of economic diplomacy.
The Lorne Plateau lava succession of the north-west Grampian Highlands of Scotland is an early component of post-collisional Late Silurian to Early Devonian magmatism in the Orthotectonic Caledonides emplaced in two phases between the Late Silurian (425.0±0.7 Ma U-Pb zircon) and the Siluro-Devonian boundary at ∼419 Ma. Palaeomagnetic study comprising thermal demagnetization and component analysis embracing the time frame of the preserved succession yields a coherent mean direction of magnetization from 58 sites (D/I = 43.7/−47.4°, α95 = 4.0°). A palaeomagnetic fold test is significantly positive with sills intruding unlithified sediment on the island of Kerrera confirming primary remanence. The ∼600 m thick succession has uniform normal polarity throughout permitting correlation with the beginning of a normal polarity chron extending from ∼426 to 403 Ma. The pole position at 2.7°N, 317.3°E (dp/dm = 3.8/5.8°) predicts a palaeolatitude of 26°S and corresponds precisely with remanence in contemporaneous rocks from the Midland Valley of Scotland. Regional palaeofield directions are evaluated in the context of transpressional moulding of the Acadian Orogeny on the Great Glen Fault system (~416−380 Ma).
Business and Human Rights (BHR) scholarship has long recognized the exercise of corporate power as resembling functional sovereignty, advocating for the extension of the rule of law to private actors, establishing accountability regimes, and providing remedies for victims. With the proliferation of binding BHR instruments, such as human rights due diligence legislation, the BHR project finds itself at a critical juncture, where calls for hard obligations are no longer sufficient. Our article, and the broader Symposium, seek to push the boundaries of the discourse by interrogating the legal foundations of private power. Drawing from Law and Political Economy scholarship, we challenge the prevailing notion of ‘governance gaps’ that often frames BHR debates. Rather, we argue that the legal infrastructure itself enables and facilitates the forms of exploitation and structural inequality embedded in the global political economy, leading to predictable patterns of human rights violations. By uncovering the institutional foundations of private power, we also show how efforts to leverage mechanisms of private governance, including human rights due diligence, risk naturalizing corporate power and limiting institutional imagination. However, a critique only focused on institutional design does not sufficiently account for the hardwiring of social relations of global production and the systemic constraints these impose on projects of legal reform. Acknowledging these limitations, we outline two modes of critique: an ‘internal’ critique, which seeks to reimagine institutional frameworks, and an ‘immanent’ critique, which emphasizes the role of collective action and social movements in transforming the underlying social relations of production.
Human normal immunoglobulin is prepared by cold alcohol fractionation of pooled plasma from over 1,000 donations. Individual donor units of plasma are screened for hepatitis B surface antigen (HBsAg) and for the presence of antibodies to human immunodeficiency virus type 1 (HIV-1), HIV-2 or hepatitis C virus (HCV), which, combined with careful donor selection, minimizes the risk of viral transmission. In addition, the testing for HBsAg, HIV-1, HIV-2 and HCV antibodies is repeated on the plasma pools.
How, given that in 1885 those unable to support themselves were considered personal failures, were they seen as victims of the failures of markets and governments to ensure their welfare by 1931?