The introduction offers an overview of the book and discusses why studying first ladies matters.

The role of international diplomat developed for first ladies post–World War II. Although Edith Wilson and Eleanor Roosevelt set precedents, Jacqueline Kennedy solidified protocols for diplomatic behavior during the Cold War. First ladies use soft diplomacy as a counterbalance to military policy to advance civil society and democracy. This chapter examines travel as state diplomacy, skill in interpersonal relationship building, fashion and cultural diplomacy, and issue-based negotiation. Analysis includes Pat Nixon’s humanitarian travel and support of détente with China, Rosalynn Carter as surrogate president in Latin America and encourager of Middle East peace, Nancy Reagan as promoter of US–Soviet relations to end the Cold War, Hillary Clinton as a champion of women’s rights as human rights, Laura Bush’s support for Afghan women and girls, and Michelle Obama’s international efforts to promote girls’ education. These exemplary women indicate the power of first ladies to advance progress in education, health, foreign policy, and human rights.

“Trendsetter” first ladies show new ways of modeling femininity in a given era, often through attention to the visual. Because women in public long have been expected to be seen and not heard, fashion and image historically have provided a way of communicating nonverbally. Thus, first ladies who were considered trendsetters typically circulated new “looks” or images to a given public, drawing from the culture in which they operated to influence norms around femininity, beauty, and celebrity. This chapter assesses seven first ladies for their visual influence. Dolley Madison (1809-1817), Julia Tyler (1844-1845), and Frances Cleveland (1886-89, 1893-97) were the most notable of the nineteenth-century first ladies who found themselves positioned as style icons. Following in their footsteps were Mamie Eisenhower (1952-1960), Jacqueline Kennedy (1960-1963), Nancy Reagan (1980-1988), and Michelle Obama (2008-2016), who each leveraged the trendsetter role during their time in the White House.

Despite being unelected and unappointed, first ladies of the United States have served as notable political assets and liabilities before, during, and after their time in the White House. This chapter uses a variety of examples to illustrate the positive and negative impacts of first ladies as they have exerted their influence domestically and internationally, sometimes in alignment with and other times in opposition to their husband’s public agenda. These pages delineate the ways these women have been strategically deployed as emissaries for their husbands and as advocates for party policies, initiatives, and candidates up and down the ballot, as well as how they have instigated and mitigated scandals. The amorphous and often contradictory criteria for being an effective first lady expose every presidential spouse to criticism that is not always reasonable given the nebulous nature of the position.

US first ladies have exercised a complicated kind of activism when it comes to women’s rights. Some have acted as vocal advocates to insist that women’s equality should be a national priority. Others have used their platform more quietly to intervene on behalf of women’s rights. Still others have held and promoted views that have contradicted, undermined, or altogether avoided efforts to advance women’s rights. This chapter traces how US first ladies have addressed and influenced the prevailing women’s rights issues of their day, with a focus on two national campaigns: a federal amendment for women’s suffrage and a federal amendment for equal rights. By engaging or avoiding the debates surrounding women’s suffrage and the ERA, these women stretched the political and rhetorical boundaries of their platform and shaped public understanding about the ongoing struggle for women’s equality in the United States.