Social media provides us with a new platform on which to explore how the public responds to disasters and, of particular importance, how they respond to the emergence of infectious diseases such as Ebola. Provided it is appropriately informed, social media offers a potentially powerful means of supporting both early detection and effective containment of communicable diseases, which is essential for improving disaster medicine and public health preparedness.

The 2014 West African Ebola outbreak is a particularly relevant contemporary case study on account of the large number of annual arrivals from Africa, including Chinese employees engaged in projects in Africa. Weibo (Weibo Corp, Beijing, China) is China’s most popular social media platform, with more than 2 billion users and over 300 million daily posts, and offers great opportunity to monitor early detection and promotion of public health awareness.

We present a proof-of-concept study of a subset of Weibo posts during the outbreak demonstrating potential and identifying priorities for improving the efficacy and accuracy of information dissemination. We quantify the evolution of the social network topology within Weibo relating to the efficacy of information sharing.

We show how relatively few nodes in the network can have a dominant influence over both the quality and quantity of the information shared. These findings make an important contribution to disaster medicine and public health preparedness from theoretical and methodological perspectives for dealing with epidemics. (Disaster Med Public Health Preparedness. 2018;12:26–37)

We examined public perceptions of the risk of an Ebola outbreak, knowledge about transmission, and the factors associated with planned protective behavior, including willingness to vaccinate.

We conducted a cross-sectional telephone survey using random digit dialing of 750 members of the New Zealand public between February 12 and 19, 2015.

Most of the sample (72%) reported that they had been following news of the outbreak closely and 28% were concerned that there would be a large outbreak in New Zealand. High rates of planned protective behavior, in terms of avoiding contact with other people, were reported, with 23% reporting they would avoid going to work, 49% reporting they would avoid using public transport, 42% reporting they would avoid sending children to school, and 52% reporting they would avoid public events. A younger age, a higher concern, and lower confidence in the ability of hospitals to contain the outbreak were significantly associated with both a greater willingness to vaccinate and a larger number of protective behaviors.

An Ebola outbreak would have large social and economic consequences owing to the large proportion of the population who intended to avoid social contact in order to protect their health. (Disaster Med Public Health Preparedness. 2016;10:674–680)