Acknowledgments

Anyone working on popular culture knows well that time is at once their best friend and worst enemy. In the fast-changing world of pop culture, every day offers scholars a windfall of new materials to swim in, but with each minute’s passing they also become inevitably outdated. No matter how hard one tries, one can never have a full and comprehensive perspective on something evolving so quickly. My collaborators whose work is highlighted in this volume saved me from being outdated or, at least, helped slow down the pace. Thanks to their fresh perspectives and keen insights, they inspired me to examine this dynamic field with a renewed appreciation and a much deeper understanding.

Qianxiong Yang was a smart and reliable editorial assistant, who stepped in to provide much needed help. Thanks to Stephanie Sakson, whose editorial work improved the book, and to Abi Sears, who patiently guided me through each step of the production process. Kate Brett first presented the idea of making this book, for which I am grateful. A Korea Foundation Small Grant supported the production of the index and funded a series of online lectures, allowing me to feel a sense of community during the difficult days of the Covid-19 pandemic. Particular thanks go to Chungmin Lee, who supported this endeavor in many way, both big and small.

Researching K-pop requires one to repeatedly renew their perspective. It is like chasing a storm that leaves you strides behind. Day after day, minute after minute, new songs are released and fresh faces step into limelight. But my media-savvy students are always ahead of me, and writing this book is my belated gesture to acknowledge their contribution to the field of K-pop. This book is dedicated to my students, past, present, and future.