Amel Boubekeur and Oliver Roy present a collection of essays showcasing the unanticipated changes currently facing Islamic activism. Boubekeur and Roy utilize ethnographic research to determine the current atmosphere of political Islam. The authors collaborate on the introduction of this work with each contributing one additional essay in the first and second sections of the text. The works of contributors, who write on topics ranging from the Muslim Brotherhood to Corporate Islam, make up the body of this piece. Drawing from the ideas of their contributors, Boubekeur and Roy argue that modern Islamists have been drastically affected by globalization and mass consumer culture. These cultural changes are reconciled primarily by a younger generation that has made use of modern networking techniques and tools such as Facebook and Twitter. Contemporary Islamists are employing social media and basic principles of consumerism to attract followers who are seeking a more modern version of Islam. Boubekeur and Roy suggest that to move forward with Islamism, past failed party politics and residual September 11 fears, Islamists must continue to adapt to changes in the global landscape and in popular culture.