Let
$X\subset \mathbb{P}^{4}$ be a terminal factorial quartic
$3$-fold. If
$X$ is non-singular,
$X$ is birationally rigid, i.e. the classical minimal model program on any terminal
$\mathbb{Q}$-factorial projective variety
$Z$ birational to
$X$ always terminates with
$X$. This no longer holds when
$X$ is singular, but very few examples of non-rigid factorial quartics are known. In this article, we first bound the local analytic type of singularities that may occur on a terminal factorial quartic hypersurface
$X\subset \mathbb{P}^{4}$. A singular point on such a hypersurface is of type
$cA_{n}$ (
$n\geqslant 1$), or of type
$cD_{m}$ (
$m\geqslant 4$) or of type
$cE_{6},cE_{7}$ or
$cE_{8}$. We first show that if
$(P\in X)$ is of type
$cA_{n}$,
$n$ is at most
$7$ and, if
$(P\in X)$ is of type
$cD_{m}$,
$m$ is at most
$8$. We then construct examples of non-rigid factorial quartic hypersurfaces whose singular loci consist (a) of a single point of type
$cA_{n}$ for
$2\leqslant n\leqslant 7$, (b) of a single point of type
$cD_{m}$ for
$m=4$ or
$5$ and (c) of a single point of type
$cE_{k}$ for
$k=6,7$ or
$8$.