Published online by Cambridge University Press: 06 February 2025
In the early 2000s, the idea of Japan as culturally “cool” captured imaginations. Propelled by a government interested in marketing and selling Japan, products from video games to anime and manga were repackaged as embodying cultural cool. And global audiences were reminded that what they enjoyed consuming, from sushi to Pokémon, were of Japanese origin. The capital of Tokyo, now virtually synonymous with the nation as a whole, was to epitomize this “cool Japan” with its technological sophistication, sleek aesthetics, and cultural creativity as host of the 2020 Olympic Games. Despite disruption by the COVID-19 pandemic, what the games reflected vividly was how the Tokyo metropolitan region, tracing a general trend that dated back centuries, had grown almost inexorably in size and in political, economic, and cultural gravity. Not just in historical patterns but in so many ways – from a city center that remains inviolate to the spiral that radiates outward, from the low-rise wooden buildings in the low city to the names of neighborhoods – the past remains deeply woven into the richly textured pastiche of contemporary Tokyo.
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