Book contents
- Innovating for the Middle of the Pyramid in Emerging Countries
- Innovating for the Middle of the Pyramid in Emerging Countries
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Contributors
- Preface
- 1 Innovating for the Middle of the Pyramid in Emerging Countries
- 2 New Middle Classes in Medium-Income Countries
- 3 Innovation That Saves Lives
- 4 Education for Everyone
- 5 “My House, My Pride”
- 6 Banking the Unbanked
- 7 Great Products for the MoP Consumption Practices
- 8 It Is Show Time!
- 9 Money, Money, Money
- 10 Inclusive Hedging
- 11 From Mission Impossible to Mission Accomplished!
- 12 Innovating for the Middle of the Pyramid in Emerging Countries
- Index
- References
3 - Innovation That Saves Lives
Published online by Cambridge University Press: 16 February 2021
- Innovating for the Middle of the Pyramid in Emerging Countries
- Innovating for the Middle of the Pyramid in Emerging Countries
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Contributors
- Preface
- 1 Innovating for the Middle of the Pyramid in Emerging Countries
- 2 New Middle Classes in Medium-Income Countries
- 3 Innovation That Saves Lives
- 4 Education for Everyone
- 5 “My House, My Pride”
- 6 Banking the Unbanked
- 7 Great Products for the MoP Consumption Practices
- 8 It Is Show Time!
- 9 Money, Money, Money
- 10 Inclusive Hedging
- 11 From Mission Impossible to Mission Accomplished!
- 12 Innovating for the Middle of the Pyramid in Emerging Countries
- Index
- References
Summary
The quality of health care is one of the issues that highlights the great divide between advanced and less developed societies. In this chapter we present a view of the global healthcare industry, describing key indicators and its many different activities. Then, we look at trends and innovative actions that are shaking the industry, along with the drivers of health care shortly. Afterwards, we present a broad panorama of health care in Latin America. Five exemplary cases serve the purpose of illustrating how companies and individuals are bringing new solutions to the market, thus fostering change and improving the quality of life for many people. Those cases refer to dental services, specialized clinics for diabetes, pharmacies, home care services, and hospitals. We look at the founders of the chosen organizations, scanning the steps taken until the complete success of their proposals. Thus, we drive our quest for those elements of their business models that are suitable to reproduce in emerging nations with similar market conditions. In the end, we present some recommendations for companies of any size that are willing to venture into the healthcare industry in Latin America.
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- Publisher: Cambridge University PressPrint publication year: 2021