The challenge of education for everyone is a problem for middle-income countries around the world. The experience demonstrates that these nations cannot provide an extensive and quality education, specifically in the secondary and tertiary Education. At the same time, this reality is a significant opportunity for business. In fact, where the presence of State is weak to fulfill its social obligations to citizens, new opportunities for enterprises emerge. This chapter analyzes the condition of education in Latin America and how some schools and universities that focus on the population of the middle of the pyramid have emerged. As the middle class has risen in these countries, the demands for an accessible and quality education have increased. Therefore, the “emerging middle class” in Latin America is a critical economic and social actor because of its potential as an engine of growth and a way to solve social demands. The analyses of six cases in Peru, Colombia, and Mexico evidence that it is possible to offer quality academic services to the population sector. This article concludes emphasizing the importance of the innovation process to expansion and consolidation of the educational market.