This chapter focuses on different ways to handle cravings and urges to gamble. It may seem strange to talk about cravings in the context of gambling as we usually associate them with drugs, alcohol, or food. However, even though gambling is a non-chemical activity, similar chemical processes take place as with drugs, alcohol, or food. In fact, research shows that individuals with a gambling problem experience stronger cravings and find it harder to resist them, as compared to those with alcohol or cocaine dependency.