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Chapter 7 introduces statistical power and effect size in hypothesis testing. Guidelines for interpretation of effect size, along with other sources of increasing statistical power, are provided. Point estimation and interval estimation and their relationship to population parameter estimates and the hypothesis-testing process are considered. Statistical significance is highly sensitive to large sample sizes. This means that researchers, in addition to selecting desired statistical significance p-values, need to know the magnitude of the treatment effect or the effect size of the behavior under consideration. Effect size determines sample size, and sample size is intimately related to statistical power or the likelihood of rejecting a false null hypothesis.