The summer of 2018 saw an unprecedented series of LGBT-led political demonstrations in Japan involving thousands of people. They emerged in reaction to an article written by conservative Liberal Democratic Party lawmaker Sugita Mio which stated that LGBT couples “did not have productivity” because they could not have children. The article engendered an unprecedented backlash, as LGBT activists argued that Sugita's notion of productivity attacked not only LGBT people but other so-called “unproductive” groups. This paper analyzes the political context and significance of the 2018 protests and shows how LGBT activist strategies have evolved and responded to changing social and political conditions in Japan.