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In a parallel and complementary way to Chapter 3, in this chapter via sustainable business models we try to understand the new paradox and competitive dynamic of firm strategy and the natural environment. Thus, the nature, main features and theories to frame general business models are presented. Then, sustainable business models are analysed, highlighting a sustainable value proposition characterised by the emergence of a new business logic mindset with technological innovation, and value networks of stakeholders as its main feature. Finally, the chapter distinguishes between social and environmental business models.
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