Agarwood (especially 〔 沉 香 〕 Chinese chen xiang / 〔 沈 香 〕 Japanese jinkō), among other subspecies differentiated in East Asian languagesFootnote 2 , has caught international perfumery attention in conspicuous dimensions in the past years. It belongs to the most sought after perfumery raw materials in the world.Footnote 3 The lucrative image of its business makes international businessmen, foreign scientists, perfumers, global industry representatives, as well as locals eager to participate in its international distribution and to improve its artificial mass cultivation and synthetic production.Footnote 4 Moreover, efforts transgress mere economic activities in Eastern Asia when perfumery devotees engage in historical research and perfumery experiments, or when they publish on their experiences, as well as when they establish networks with like-minded people.
Though the dimensions of this fierce interest and specifically of the global fame of agarwood are recent, the interest that agarwood arouses is not new. Agarwood has often been connected with legendary stories and myths concerning its enigmatic origin and production. It has been associated with the frequent imagination of its supremacy over other perfumery materials. In comparison, knowledge about the cultural history and value of agarwood that goes beyond illustrious ideas has remained limited. The recent publications mentioned above are mainly based on practical knowledge and on only a few historical sources. The mysterious aura further increases the interest in possessing and in using agarwood. Thus, as in prior times, today the material is associated with exclusivity and prestigious and erudite lifestyles, and is therefore well-suited as a medium to express a desirable individual and cultural identity.
Unsurprisingly, consumption is augmenting. The exponentially rising demand in both Eastern Asia and worldwide has led to the threat of extinction of this natural resource. Agarwood tree species are listed in the IUCN Red List of Threatened Species Footnote 5 and are objects of international trade regulations as defined by the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES).Footnote 6 If agarwood shall remain available in the future, considerate consumption is urgent.
Cogitating upon this forceful role of agarwood will elucidate a two millennia-long intangible heritage of refining and appreciating this resource. Often merely associated with kōdō (〔 香 道 〕 Japanese ‘the way of incense’, ritual incense appreciation) in East Asian contexts, the heritage of agarwood appreciation covers far more than this rather young tradition.Footnote 7 With the purpose of emphasising the cultural circumstances which made the development of kōdō possible, the following will only touch on kōdō. In its stead, especially the intra-Asian reciprocities and exchanges shall be elaborated upon, which were vital for the emergence of the various agarwood fine arts in Asia and for the overall history of agarwood.
The vantage point is anthropological experience. Field studies in Southeast Asia (2009) and Eastern Asia (2011, 2012) as well as contacts with East Asian perfumery representatives (since 2009) serve as the main basis; both in exchanges with these people and the recent flow of local publications on agarwood, which I noticed while I was there. Even if these publications contain limited in-depth historical data, they nonetheless give testimony to contemporary ideas, values, and emotions that are often linked with historical issues, and make up anchors of heritage interpretation and modern identity.Footnote 8 Following up on these incentive anthropological inputs, I consulted international bibliographical knowledge in search for explanations and coherences. However, there are few modern studies and these are often based on the same initial research. Earlier in-depth elaborations are also limited, thereby indicating the biographical development of agarwood to acquire its contemporary significance only over the course of the centuries.Footnote 9 In consequence, primarily my field impressions of current practices made me think of possible connections between scattered oblique bibliographic hints, and allowed me to draw up a hypothesis concerning the cultural biography of agarwood.Footnote 10 It shall however be emphasised that the historical part of this presentation is often based on logical deductions. These are arranged in a way to suggest a coherent history that may serve as a framework for further multidisciplinary research and manuscript studies in the future.
I Portrayal of the Aromatic Material
Agarwood is distinguished by its exclusive development – it can be compared with the spiritual maturation of the human self, according to East Asian notions. Within an environment of mould and decay, the originally odourless and hardly usable wood develops an aromatic character as an innate and eligible quality. The fragrance is recognised for its fine olfactory nuances, and its consumption has positive effects on the body and the mind.Footnote 11 The maturation in response to the demanding conditions has thus increased the wood's value in comparison with the plain wood of before, both in itself and for the social community.
Botanically speaking, the source of origin is a number of Aquilaria tree speciesFootnote 12 native to the wider Indo-Malayan region.Footnote 13 The wood is usually characterised as odourless, even-grained, and of low density with a yellow-whitish colour. Only under specific environmental conditions, and when a tree has been infected or wounded, does agarwood form. Current research suggests that fungi which lodge with the tree cause an immune reaction which is connected with the production of an oleo-resin.Footnote 14 The area of wood charged with this natural substance grows with irregular patches of streaks, presenting the aggrandising deposits of the oleoresin in the tree cell structure. These parts of heartwood become increasingly dark and heavy. Naturally, the impregnation of the resin varies considerably.Footnote 15 The specific character of the scented heartwood results from a combination of factors, such as the region of origin of the specific tree, its botanical species, its age, as well as the section of the tree from which the piece of agarwood stems and the amount of time that the wood has undergone the biological-chemical process. In consequence, the resinous composition differs, and the agarwood presents itself in various perfumery qualities. Its fragrance presents one of the most complex olfactory accords known in perfumery today; it is mainly distinguished by a combination of “oriental-woody” and “very soft fruity-floral” notes. Specifically the smoke arising during incensation of best quality agarwood is also characterised by perfumers as consisting of a “sweet-balsamic” note and “shades of vanilla and musk” and ambergris.Footnote 16
II. Early Perfumery Arts and Exotic Stimuli
In contemporary considerations of agarwood art history among Chinese-speaking people, the Song period (tenth to thirteenth centuries ce) clearly predominates. However, this is only partly due to historical reasons, and in part to modern views on tradition.Footnote 17 The valued product had already arrived in continental East Asia shortly after the beginning of the Common Era. Clearly, the craft of perfumery had existed even before;Footnote 18 distinctive censers made for the purpose of incensation, or epitomising the art of incensation, had turned up in China shortly before the Common Era – the so-called bo shan lu (〔 博 山 爐 / 博 山 炉 〕 ‘universal mountain censer’). Their existence and iconography reveal historical facets of perfumery – for instance the contact with worlds of immortality during the moment of incensation – and also hint at influences from abroad.Footnote 19 The trans-Asia Silk Road had become more regular in those decades, and with it, the influence of knowledge, practices and trade goods like aromatics from afar became notable; these elements had a great impact on the local perfumery craft. Archeological findings from tombs attest to the use of aromaticsFootnote 20 and suggest the hypothesis of strategic imports of foreign perfumery substances during the reign of Emperor Wu (140–87 bce).Footnote 21 The title of the manuscript Han gong xiang fang (〔 漢 宮 香 方 〕 On the Blending of Perfumes in the Palaces of the Han) from the second century ce indicates an interest in, and efforts towards an art of perfumery, including technical finesse, which developed in those years.Footnote 22
Thus, the new knowledge of agarwood in the third century ce Footnote 23 fell on fertile ground; the scented wood could quickly become integrated into extant local perfumery practices. The historical economic-aesthetical process is obliquely alluded to by Hall.Footnote 24 Along with the diminution of the North's exclusive leadership, the country split up. Due to the migration of privileged communities from the North southwards, and together with the decline of overland trade, China's South experienced an enormous economic development in the fourth to sixth centuries ce. Southeast Asia also underwent economic changes, and instead of serving merely as an entrepôt as it had done before, its inhabitants began to increasingly market local products among the people in China's South. Agarwood made up one local item to be more and more promoted by the Southeast Asians with the rising international sea trade. To some extent, the migrated Chinese elites already had – in Hall's words – a select ‘taste’ for exotic goods imported from afar, such as aromatics, so that agarwood met the demand. The exclusive quality of agarwood was beyond question among the Chinese nobility, since the aristocrats had learned about agarwood as a select tax and tribute item like gold; the product was thus associated with exclusivity and social prestige.Footnote 25 In addition, agarwood may have served as a substitute for western aromatics, which became more difficult to obtain in Chinese markets following widespread political upheavals.Footnote 26 In comparison, agarwood could be acquired more easily from the South; forest dwellers and traders in Southeast Asia actively supported the sale, which was in their own economic interest.Footnote 27
In addition to such economic incentives, the gradual establishment of Buddhism in China supported the promotion of agarwood, since this movement generally emphasised the positive value of fragrance(s). In China especially, the association of Buddhism with perfumery could grow in consequence to the intertwined arrival of foreign aromatics and Buddhist ideas from the West. Wandering Buddhists, among other travelers coming from and via, or trading with, the West and South have considerably strengthened the promotion of aromatics over the course of the centuries. Incense became part of liturgical and meditative practices; Buddhist-tantric movements in particular have been influential.Footnote 28 The esteem of aromatics among Chinese Buddhists is exemplarily mirrored in the title of the manuscript Long-shu Pu-sa he xiang fang (〔 龍 樹 菩 薩 和 香 方 〕 Incense blends of the Boddhisattva Nagarjuna), attributed to the fifth century.Footnote 29
Both material import and cultural input supported the elaboration of the handicraft. The practice of producing mixed incense is testified for the fifth and sixth centuries ce Footnote 30 and the profession of the perfumer in China also dates back to that time.Footnote 31 It is probable that agarwood already counted as one ingredient of these perfumery creations. At least five different kinds of agarwood were distinguished in the seventh century ce,Footnote 32 testifying to a basic knowledge of this natural material and of its perfumery quality that had necessarily been acquired before. Shortly afterwards, the more difficult production of kneaded incense blends was invented; the origin of these goods dates from the seventh and eighth centuries ce.Footnote 33
At that moment, the Tang dynasty was thriving. Established in 618 ce, it was characterised by bureaucratisation and the development of a growing group of literati among the elite, involving the set-up of academies and schools and training units for state office holders. The new educational system influenced cultural life and efforts towards the creation of a national identity, as the traditional core society had to deal with the considerable immigration from the periphery and abroad. Cultural input blossomed, supporting advances in arts and sciences, along with the growth of international trade.Footnote 34 “[. . .] the array of wonderful aromatics imported from distant lands was spectacular” with embassies and caravans coming from everywhere,Footnote 35 the “superiority of Indochinese aromatics” acknowledged.Footnote 36 Canton had become a leading international incense market,Footnote 37 and agarwood was regularly sent further from there to Chang-anFootnote 38 as a local tribute; it became one of the two “most prized” aromatics.Footnote 39 While “probably most of the agarwood used in China was imported”,Footnote 40 its inland production was however supported since the middle of the Tang period. The first agarwood production on the Leizhou peninsulaFootnote 41 was followed by productions on the Hainan islandFootnote 42 in the tenth century ce and additionally HaibeiFootnote 43 and NanhaiFootnote 44 in the twelth century ce,Footnote 45 – reflecting the growing demand in Asia as well as local interests in participating in the profitable business.
The refinement of the arts of producing and appreciating aromatic goods during the Tang period is noteworthy. The prolific use of perfumes by the elite at home as well as within religious contextsFootnote 46 obviously supported technical advances and increased the attention given to the endeavour, so that it became worthy of mention in poetry.Footnote 47 In addition, archeological findingsFootnote 48 shed light on the perfumery finesse of those centuries, which was associated with the use of agarwood.Footnote 49 For example, early forms of incense clocks and aromatic seals were common,Footnote 50 and the globe-shaped censer (〔 香 囊 〕xiang nang) presents an especially exquisite perfumery utensil.Footnote 51
III. Supraregional Contacts, Literati Societies, and a Refined Perfumery
The Tang dynasty had been replaced by the Song dynasty (960–1279 ce) by the time the inland production of agarwood had become well established. This dynasty prospered in step with developments outside its borders. Migrations southwards continued, as did the efforts to improve educational and bureaucratic facilities. Urbanisation led to the development of municipal societies of learned townspeople and an increasing influence of traders and craftsmen. The newly-opened access to formalised education for considerable parts of the population is connected with technical progresses in woodblock printing, encyclopedic efforts by literati, and the establishment of material arts collections. Generally speaking, the cultural-economic bloom of these centuries was of new dimensions.Footnote 52
All these processes found their expression in the culture of agarwood. Its use had become prominent among the nobility, as elaborately recorded for the first time by the official and palace cognoscenti Ding Wei 〔 丁 谓 〕. His essay Tianxiang Zhuan (〔 天 香 传 〕 Heaven Fragrance Records) from 1022–1025 illustrates that people used the scented wood for perfumery purposes, it also gives information about its comparatative value, and the awareness his contemporaries had of earlier knowledge of agarwood. Through his access to royal court life and ritual – he lived during a period in the Song when tribute was received frequently – and his earlier and ensuing life in the agarwood-producing areas of Fujian, Hainan, let him acquire expertise in both the use and in the aesthetic varieties of agarwood. His distinctions of agarwood types would influence younger authors in later times,Footnote 53 when agarwood became more and more of a public commodity. Indeed, the import of this natural product rose eminently. In general, the amount of produce imported from Southeast Asia surpassed the amount of western produce by that time.Footnote 54 The emergence of distinct business manuals was a characteristic of, a condition of and the result of sizable trade. The manuals indicate the weighty involvement of Chinese people in the Southeast Asia trade at that time, which explains how Chinese writers acquired such in-depth knowledge. The earliest extensive treatise is the Ling wai dai da (〔 嶺 外 代 答 〕 Vicarious answers about [the territory] beyond the [Five-] Mountains); it was compiled in around 1178 ce by Zhou Qufei 〔 周 去 非 〕, who served as an assistant subprefect at Jing-jiang (today Guilin, in Guangxi) in ca. 1172–1178 ce.Footnote 55 Agarwood is listed as a tributary and trade item of several Southeast Asian polities and Hainan; its value has become equal to silver.Footnote 56 Shortly afterwards, in 1225 ce, another and larger account was compiled on the basis of the earlier model, by Zhao Rukuo〔 趙 汝 适 〕, Zhufan zhi (〔 諸 蕃 志 〕 A Gazetteer of Barbarous People). The elaborate presentation in comparison with the portrayals of other aromatics reveals the attention allotted to agarwood. The author distinguishes different types of agarwood by considering their geographical origin (e.g. Tonkin, Annam, Cambodia, Malay Peninsula, Sumatra), varying quality, appearance and fragrance, and informs his readers about their commercial availability on local markets. Participating in this commerce was obviously decisive; Chinese traders as well as governmental bureaucrats strove for it.Footnote 57 The information compiled served the mercantile demands in everyday business well,Footnote 58 as it was handily arranged under five major kinds of agarwood types;Footnote 59 the information fulfilled all needs of supplying a refined perfumery in which agarwood meanwhile accounted for more than one third of all substances used (beginning of the twelfth century).Footnote 60 These arts had become more elaborated by that time,Footnote 61 and consumption increasingly connected with sophistication.Footnote 62 In line with the rising aesthetic sensitivity, agarwood was increasingly consumed singly, without other aromatics. In order to appreciate its fragrance even more purely, a small silver plate (〔 銀 葉 〕 Chinese yin ye) was innovatively used to protect the wood from the fire during incensation. Triggering the release of merely the aromatic molecules without burning the wood fibers made the creation of incomparably mild notes possible.Footnote 63 “‘Listening to fragrance’ (literary translation of 〔 闻 香 〕 wen xiang, ‘to smell’)” became a special pastime, meaning to fully appreciate the incensation, and to pay attention to the agarwood pieces’ diverse olfactory natures.Footnote 64
The international Chinese trade as reflected in these manuals had a significant impact, concerning the influence of Chinese aesthetics on neighbouring perfumery cultures. For example, grading categories of agarwood were adapted by other cultures in the ensuing decades.Footnote 65 Particularly the Japanese drew from the Chinese perfumery culture from early on, and adapted such recent practices as the exclusive use of agarwood (〔 一 木 炷 〕 Japanese ichibokudaki), the use of a protective plate (〔 銀 葉 〕 Japanese ginyō), as well as the tradition of paying fine attention to fragrances (〔 聞 香 〕 Japanese monkō, literally ‘listening to fragrance’), developing these notions even further.Footnote 66 In addition to the eastern people, West Asians were also in close contact with the Chinese from the late first millennium ce and were stimulated by the commercial and ideational value attributed to agarwood there.Footnote 67 The arts of agarwood in West Asia became prominent over the course of time,Footnote 68 with decisive effects on both perfumery regions in mutual exchange up to the twenty first century ce.Footnote 69 Specifically during the Yuan dynasty (1271–1368 ce) the earlier Chinese exchange with West Asian countries like Iran and Central Asia via the land route revived,Footnote 70 and was ensued by international long distance sea trade in the following centuries. Even governmental maritime missions were conducted by the Chinese in the early Ming dynasty (beginning in 1368 ce). The imperial voyages led along the Pacific and Indian Ocean Rims to eastern and western countries as far as Yemen and beyond, with the participation of Muslim seamen, who personally contributed to the international economic-cultural exchange.Footnote 71 In between the journey, the ships called at leading Southeast Asian entrepôts. It may thus be assumed that royal crews received agarwood pieces as tributary gifts from local (Islamic) rulers,Footnote 72 and again became more deeply involved in the supra-regional trade as well as with inciting the promotion of agarwood at home in China.Footnote 73 Clearly, “China was the largest market for Southeast Asian goods” in 1400 ce, and stimulated the Southeast Asian commerce despite of all royal bans on private trade, which was carried out inwardly or via mediator ports or brokers.Footnote 74 “After 1400 [ce; . . .] forest products [. . .; as is agarwood] were gathered in an increased scale [. . .]”.Footnote 75 “The peak of the boom in Southeast Asia's trade occurred during the period 1580–1630, as a result of [. . .] exceptional demand from China, Japan, [. . .]. [. . . The] competition for Southeast Asia's valuable products was intense.” In 1567 ce, the Chinese emperor had lifted the Ming ban on private trade to the south.Footnote 76 The role of private traders grew significantly. In addition, craftsmen were decreasingly employed by the court, and services became more and more monetised. This development resulted in new business capacities and in the commercialisation of Chinese society as such. Individual merchants were eager to get involved in international trade. Since they received greater social respect and were slowly integrated into the traditional upper society,Footnote 77 this growing upper class of patricians had direct access to agarwood supplies via their sea-faring fellows. Necessarily, the individual traders were interested in encouraging the use of agarwood in order to augment their personal income,Footnote 78 as also the Chinese state was probably sympathetic to an increased consumption due to the generally copious state revenues based on customs.
However, the search for income by the diverse stakeholders was hardly the only reason for the spread of agarwood consumption. Taking up aristocratic habits is not uncommon for ascending members of a society,Footnote 79 and thus it is likely that the growing patrician society was eager to take over this prestigious habit. Consequently, its members welcomed being regularly supplied with the aromatic good which – in contrast to the earlier complaisant tributes – was newly available for everybody as long as the person had the necessary financial means.
IV. Ritualised Forms of Incense Appreciation
Even if there is little bibliographic data available about such a course of the agarwood culture in the Chinese world as described above,Footnote 80 the earlier history, paintings and antiques,Footnote 81 as well as the look at abroadFootnote 82 make it generally likely. Specifically in neighboring Japan, a similar development is well documented. There, the earlier aristocratic habit of appreciating incense blends in Heian times finally developed to the above mentioned kōdō among the affluent, educated society over the course of the thirteenth to seventeenth centuries. Originally influenced from the Chinese culture, the prime focus on agarwood (following the practice of ichibokudaki) for the incense appreciation games was determined by the Zen (Chinese chan) ideals of simplicity and purity, in reaction to the multiplex olfactory accords of blends of before.Footnote 83 Moreover, the playful recognition of the aesthetic subtleties of agarwood varieties became intertwined with references to literary work, and increasingly ritualized concerning such features as social etiquettes, the purification and use of perfumery utensils, the ceremonial procedure, and the choice of poetic pieces. Evidently, finding delight in the activity does not fully describe its character; practicing kōdō also served to sharpen the awareness and to refine the personality. More and more members of the emerging civil society took up this pursuit over the course of the decades; it reached its peak of popularity in around 1700.Footnote 84 The development stood in relation with the economic ongoing. Japanese traders had settled in Southeast Asia and established supraregional commercial networks. Thus, the Japanese had best access to agarwood supplies via their expatriate fellows in the South, and could acquire profound knowledge about this aromatic.Footnote 85 The growing expertise is reflected in the historical emergence of an aesthetical framework. The rikkoku gomi (〔 六 国 五 味 〕 ‘six countries and five tastes’) presented four (around sixteenth century) – later on enlarged to six (seventeenth century) – agarwood categories in reference to their geographical origins as also relating to sensory-spiritual knowledge.Footnote 86
Appreciating agarwood ceremonially was also practiced in the Chinese-speaking world, as local consumers like to emphasize today. However, instead of xiang dao (〔 香 道 〕 ‘Way of Incense’, mirroring the Japanese expression of kōdō; a Chinese expression that became popular in recent years), comparatively less ritualized practices of appreciating agarwood have been typical of the Chinese culture, (〔香 品 〕 xiang pin, ‘perfume appreciation’). At least consumers in the Chinese-speaking world conduct their pursuit in this way nowadays with the conviction of reviving their own tradition,Footnote 87 and also paintings of Ming and Qing dynasties give testimony to the different character of incense appreciation in the Chinese-speaking world. For example, the paintings often illustrate how the censer is used for scenting the air during meditative moments or literati meetings. Interestingly, instead of a ritual host like in Japan, servants are responsible for replenishing the censer, and the set of perfumery tools is small in comparison with the Japanese kōdōgu (〔 香 道 具 〕, incense implements for display and/or factual incensation).Footnote 88 The Chinese perfumery antiques are in great demand in these years and hardly available on local markets anymore; they serve as impetus for the invention of a contemporary perfumery.Footnote 89
V Reinvention of Asian Perfumery Arts and New Identities
One may wonder about the eminent role of agarwood in these years, as the bloom of perfumery was not to continue incessantly. Though of rich tradition, kōdō was no longer widely practiced in Japan after the Meiji Restoration (1868). Only with the commercial activities of kōdō adepts in the twentieth century did this practice revive.Footnote 90 This development was intertwined with a rising interest in kōdō abroad. An amount of kōdōgu had arrived in Europe since around 1600, culminating in their presentation at the World Expositions in the nineteenth century. From then on, the resulting demand for Japanese perfumery products in the WestFootnote 91 has clearly increased up to the twenty first century.Footnote 92
In recent decades, the Arabian/Muslim market has been no less impactful for the globalizing history of agarwood. The enormous growth in affluence, media and international trade activities in that region since the 1970s has resulted in an exponential rise in agarwood consumption there,Footnote 93 and let its price turn up on all Asian markets. As is the case with other costly products, the competitive demand and the mystery-related aura made agarwood become a medium for many individuals in various parts of the world to present their aspired personal status, refined taste, and connoisseurship.
The Chinese and Taiwanese cultures are primary representatives of this development in recent years – a phenomenon which draws attention due to the near extinction of perfumery in the frame of the Cultural Revolution (1966–1976) and its reverberations. Chinese people have only regained knowledge about their forgotten perfumery traditions in the last few years, especially through the Taiwanese; these for their part had been influenced from the Japanese heritage due to the island's occupation by the latter in the twentieth century.Footnote 94 The increasing encounter with international people and media has also stimulated the consumption of agarwood in the Chinese-speaking world.Footnote 95 Caused by the run for agarwood by the growing number of wealthy people at home and elsewhere, the price is skyrocketing, and arguments about the genuineness of unprocessed agarwood pieces and of refined objects are a daily and endless affair. The business is accompanied by cultural phenomena, indicating the special value of agarwood to search for and express identity in contemporary Chinese society. The flow of local publications mentioned in the beginning mirrors the activities by laymen, scholars, as well as aficionados.Footnote 96 Interest groups have established themselves who organise incense appreciation sessions and experiment with incense recipes from the Song period; sales and Buddhist fairs promote the aromatic good; and perfumers invent perfumery tools according to models from antique markets, or follow up new artistic ideas.Footnote 97 Specifically the art of agarwood carving reaches new heights which had been an exclusive craft and as such developed only in the Qing dynasty,Footnote 98 but nowadays equips with sufficient objects to carry out public exhibitions.Footnote 99 The art objects are appreciated for both aesthetic and spiritual reasons. The presence of agarwood pieces is expected to stimulate the flow of qī (〔 氣 / 气 〕 ‘life energy’) – a feature that is often emphasized by Chinese-speaking consumers.Footnote 100 The relationship with qī additionally provides another possibility to distinguish the new “own” versus “other” agarwood cultures. Many members of today's various Asian perfumery cultures attach importance to such distinctions of cultural identity. This is even more important in the context of growing cultural encounters, which result in processes that local agarwood traditions adapt to. Consumers strive to create an identity to set themselves off from other agarwood cultures.
* * *
In sum, the intangible heritage of making fine use of agarwood is a story of exceptional refinement, concerning arts and (syn-) aesthetic sensitivity, as well as a story of valuing and employing nature, commercialisation, and of the search for identity within the multicultural entanglements of Asia. Its continuation presents a challenge in business, scientific and cultural regards, a challenge that manifests itself with every Aquilaria tree that is cut or planted and fine wood piece irretrievably consumed, and with every new creative step that is taken, in Eastern Asia and beyond.