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Ratee Reactions Drive Performance Appraisal Success (and Failure)

Published online by Cambridge University Press:  04 July 2016

Lauren E. Wallace*
Affiliation:
Department of Psychology, Colorado State University
Samantha A. Stelman
Affiliation:
Department of Psychology, Colorado State University
Dorey S. Chaffee
Affiliation:
Department of Psychology, Colorado State University
*
Correspondence concerning this article should be addressed to Lauren E. Wallace, Department of Psychology, Colorado State University, 1876 Campus Delivery, Colorado State University, Fort Collins, CO 80523. E-mail: laurenwallace0711@gmail.com
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Extract

Although the authors make strong arguments for both sides of the debate in “Getting Rid of Performance Ratings: Genius or Folly? A Debate,” we argue that performance appraisal reactions were largely overlooked beyond a few exceptions, where the authors either alluded to or explicitly mentioned reactions. For example, the authors explain that one reason organizations have eliminated the forced distribution approach is negative employee reactions. The authors also highlight the importance of managers using appropriate language when delivering performance appraisal ratings in order to improve employee reactions. Despite these exceptions, we believe it is necessary to call more attention to the critical role of ratee reactions in the performance appraisal process. Therefore, our commentary expands on the conversation sparked by Adler et al. (2016) by incorporating ratee reactions.

Type
Commentaries
Copyright
Copyright © Society for Industrial and Organizational Psychology 2016 

Although the authors make strong arguments for both sides of the debate in “Getting Rid of Performance Ratings: Genius or Folly? A Debate,” we argue that performance appraisal reactions were largely overlooked beyond a few exceptions, where the authors either alluded to or explicitly mentioned reactions. For example, the authors explain that one reason organizations have eliminated the forced distribution approach is negative employee reactions. The authors also highlight the importance of managers using appropriate language when delivering performance appraisal ratings in order to improve employee reactions. Despite these exceptions, we believe it is necessary to call more attention to the critical role of ratee reactions in the performance appraisal process. Therefore, our commentary expands on the conversation sparked by Adler et al. (Reference Adler, Campion, Colquitt, Grubb, Murphy, Ollander-Krane and Pulakos2016) by incorporating ratee reactions.

The shift from a cognitive focus to examining the social context surrounding performance appraisal systems manifests in the emphasis on understanding reactions to performance appraisal systems (Levy & Williams, Reference Levy and Williams2004). Several researchers have argued that one of the best criterion for assessing performance appraisal systems is the reactions of the ratees (Cardy & Dobbins, Reference Cardy and Dobbins1994; Keeping & Levy, Reference Keeping and Levy2000; Kuvaas, Reference Kuvaas2006). For this reason, conceptualizations of performance appraisal effectiveness have recently been expanded to both include and emphasize the role of ratee reactions (Levy & Williams, Reference Levy and Williams2004). Similarly, the value of reactions has been emphasized in newer models of performance appraisal systems that are devoted to managing and improving performance (Aguinis, Reference Aguinis, Smither and London2009, Reference Aguinis2013; Aguinis & Pierce, Reference Aguinis and Pierce2008; DeNisi & Pritchard, Reference DeNisi and Pritchard2006; Murphy & DeNisi, Reference Murphy, DeNisi, Varma, Budhwar and DeNisi2008; Pulakos, Reference Pulakos2009). With the support of research, we argue that ratee reactions are the primary driver in the success or failure of a performance appraisal system. Success and failure are determined by a combination of whether or not the system achieves its goals and the level of satisfaction with the system from employees at all levels of the organization. Brannick, Levine, and Morgeson (Reference Brannick, Levine and Morgeson2007) identify two goals of performance appraisal: to develop employees and to make administrative decisions. We use these two objectives as an organizing framework for our discussion of the importance of ratee reactions.

Employee Development

Employee development is regarded as a primary goal of performance appraisal (DeNisi & Sonesh, Reference DeNisi, Sonesh and Zedeck2011). Developmental performance appraisal is considered any effort concerned with enriching the attitudes, experiences, and skills that improve the effectiveness of employees (Boswell & Boudreau, Reference Boswell and Boudreau2002). One common practice of developmental performance appraisal is to provide employees with performance feedback that is intended to improve future job performance. However, in order for this performance feedback to be effective, it is essential that the recipient experience positive reactions (DeNisi & Pritchard, Reference DeNisi and Pritchard2006). Specifically, researchers have suggested that, in order for performance appraisal systems and the associated feedback to positively influence employees’ development and future performance, it is necessary that employees experience positive reactions in response to the performance appraisal system (Kuvaas, Reference Kuvaas2006). These positive reactions include positive perceptions of fairness, source credibility, and feedback accuracy, all of which have been shown to increase the probability that an employee will accept the feedback and, in turn, apply that feedback on the job (DeNisi & Pritchard, Reference DeNisi and Pritchard2006; Levy & Williams, Reference Levy and Williams2004; Taylor, Tracy, Renard, Harrison, & Carroll, Reference Taylor, Tracy, Renard, Harrison and Carroll1995). Ultimately, the application of developmental feedback is the impetus necessary for employees to improve and develop as a result of the performance appraisal system. Therefore, when employee development is regarded as the objective of a performance appraisal system, the success or failure of a system is largely dependent on ratee reactions.

Administrative Decisions

An equally noteworthy goal of performance appraisal is to make informed and accurate administrative decisions. When it comes to administrative decisions, research has long recognized the importance of employees’ perceptions of both distributive and procedural justice. Distributive justice is defined by perceptions of the fairness of the outcomes of the system, and procedural justice is defined by perceptions of the fairness of the process of the system, with each type of justice uniquely contributing to reaction-related outcomes. For example, Jawahar (Reference Jawahar2007) found a relationship between distributive justice and satisfaction with performance ratings. The same study also revealed a relationship between procedural justice and satisfaction with the performance appraisal system. Additional research has found that ratees react more positively to performance appraisal systems that incorporate the principles of organizational justice, even when evaluations are lower (Taylor et al., Reference Taylor, Tracy, Renard, Harrison and Carroll1995). Other research has proposed the additional benefits of a system that incorporates multiple types of justice (procedural, distributive, and interactional; Holbrook, Reference Holbrook1999). A performance appraisal system designed for accuracy and employee differentiation can still yield positive ratee reactions with adherence to the principles of organizational justice.

Empirically Based Recommendations

With reactions being a driver of the success of performance appraisal systems, we argue that it is necessary to consider existing research on ratee reactions when developing best practices for performance appraisals. The research highlighted throughout our commentary demonstrates that enhancing ratee reactions is important whether the purpose of the performance appraisal concerns employee development or administrative decisions. On the basis of empirical findings, we suggest the following specific recommendations:

  1. 1. Train organizational supervisors. Research shows the adverse effects of negative feedback can be mitigated through feedback source credibility, high quality feedback, and considerate delivery (Steelman & Rutkowski, Reference Steelman and Rutkowski2004).

  2. 2. Allow for voice and participation. Participation is highly correlated with reactions. Research shows that having a voice was more related to reactions than actually influencing the end result (Cawley, Keeping, & Levy, Reference Cawley, Keeping and Levy1998).

  3. 3. Create a transparent system and increase user knowledge. Fairness perceptions can be enhanced when performance standards and expectations are clearly stated and performance appraisal procedures are understood by all employees (DeNisi & Pritchard, Reference DeNisi and Pritchard2006).

Future Research Directions

Despite what we already know, additional research concerning ratee reactions should be conducted to further guide performance appraisal best practices. Positive ratee reactions have already been linked to future job performance (Jawahar, Reference Jawahar2010), motivation to improve performance (Selvarajan & Cloninger, Reference Selvarajan and Cloninger2012), job satisfaction, commitment to and satisfaction with the supervisor, organizational commitment, and turnover intentions (Jawahar, Reference Jawahar2006). However, in order to better ensure the success of performance appraisal systems, we must further our understanding of the role of both positive and negative ratee reactions. It is also essential to understand specifically how these reactions operate in a larger context.

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