The objective of the English Beef and Lamb Executive (EBLEX) is to create and maintain a sustainable and competitive beef and lamb sector. Eblex delivers a range of services and information to help farming and red meat chain businesses improve their competitiveness and product quality. Our national on farm technology transfer activities are delivered on a regional basis through the EBLEX Better Returns Programmes for Beef and Sheep, we demonstrate best practice using the latest technology. Enabling producers to access best management practices and improve their skills is critical to ensuring the future financial viability of the sector. In addition producers who are truly getting the best from their animals in terms of efficient feeding, breeding and timely marketing are playing their part in helping address the twin challenges of climate change and better rural landscape management.