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A Market Shaping Approach for the Biopharmaceutical Industry: Governing Innovation Towards the Public Interest

Published online by Cambridge University Press:  21 April 2021

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Abstract

Enhancing research and development and ensuring equitable pricing and access to cutting-edge treatments are both vital to a biopharmaceutical innovation system that works in the public interest. However, despite delivering numerous therapeutic advances, the existing system suffers from major problems: a lack of directionality to meet key needs, inefficient collaboration, high prices that fail to reflect the public contribution, and an overly-financialized business model.

Type
Symposium Articles
Copyright
© 2021 The Author(s)

Introduction

Countries across the world recognize the vital importance of both enhancing research and development (R&D) and ensuring equitable pricing and access to cutting-edge treatments. However, despite delivering numerous therapeutic advances, the existing system of biopharmaceutical innovation suffers from at least four major problems in achieving these goals: a lack of directionality to meet key needs, inefficient collaboration, high prices that fail to reflect the public contribution, and an overly-financialized business model. COVID-19 — one of the gravest public health challenges in modern times — has magnified and focalized these challenges, as the development, manufacturing, and distribution of effective therapeutics and vaccines are critical to any exit strategy from the pandemic.

In this paper, we review the major problems impacting the biopharmaceutical industry, and argue that overcoming them requires a fundamental reframing of the role of the state in innovation from market-fixing to market co-creation and co-shaping, in which risks and rewards are shared across a symbiotic public-private relationship.

Problems of the Existing Biopharmaceutical Innovation System

First, many areas of medical need — especially in public health — are unmet and underfinanced. The system is skewed towards revenue-rich ailments.Reference Barrenho, Miraldo and Smith 1 There is little evidence on the magnitude and direction of such disparities. In this paper we measure inequality in innovation, by comparing R&D activity with population health and GDP data across 493 therapeutic indications to globally measure: (Diseases relevant to high-income countries are 7-8 times more likely to be investigated than those that mainly affect low- and middle-income countries.Reference Rattingen 2 Disease groups that present smaller financial returns are largely overlooked. The development of drugs and vaccines for neglected tropical diseases, for example, accounted only 1% of clinical trials registered between 2011 and 2016.Reference Pedrique 3 But neglected diseases are not confined to tropical diseases: Central nervous system disorders, a therapeutic are for which there has been low probability of clinical trial success, have been increasingly marginalized from many companies’ research and development pipelines, leading to an increasing disconnect between unmet medical need and investment.Reference Dowden and Munro 4

Lack of innovation in vaccines against infectious diseases of pandemic potential — exemplified by coronaviruses — follows this trend.

The emergence and alarming consequences of severe acute respiratory syndrome (SARS) coronavirus in 2002 and Middle East respiratory syndrome (MERS) coronavirus in 2012 were insufficient to spur R&D efforts on vaccines. Overall coronavirus R&D funding — mostly from public sources — was been paltry, totalling $27 million in 2016, increasing to $50 million in 2017, and then falling significantly to around $36 million in 2018.

Due to a lack of resources, the vaccine R&D projects launched after the outbreak of SARS-CoV1 in 2003 were abandoned before successful completion, despite the availability of a number of promising candidates and awareness of the risk these pose on humans due to a lack of resources. It took a sweeping pandemic almost two decades later to spur necessary action.

Firms also often pursue low-risk strategies that can more easily yield commercial success instead of developing innovations to address unmet needs. Two major strategies to achieve this include ever-greening (extending the monopoly period on a drug by artificially extending the life of a patent or other exclusivity), and developing the me-too drugs (drugs that are structurally related to a first-in-class compound and share the same therapeutic purposes, but with only minor differences in the pharmacological profile that provide, at best, incremental innovation).Reference Feldman 5 Between 2005 and 2010, nearly 78% of drugs approved by the United States Food and Drug Administration (FDA) corresponded to existing drugs on the market. 6 In Europe, an analysis of 1345 new medicine approvals between 2000 and 2014 revealed that 51% of newly approved medicines were modified versions of existing medicines that did not have evidence of additional health benefits. 7

Lack of innovation in vaccines against infectious diseases of pandemic potential — exemplified by coro-naviruses — follows this trend. The emergence and alarming consequences of severe acute respiratory syndrome (SARS) coronavirus in 2002 and Middle East respiratory syndrome (MERS) coronavirus in 2012 were insufficient to spur R&D efforts on vaccines. Overall coronavirus R&D funding — mostly from public sources — has been paltry, totalling $27 million in 2016, increasing to $50 million in 2017, and then falling significantly to around $36 million in 2018.Reference Plüss 8 Due to a lack of resources, the vaccine R&D projects launched after the outbreak of SARS-CoV1 in 2003 were abandoned before successful completion, despite the availability of a number of promising candidates and awareness of the risk these pose on humans.Reference Menachery 9 It took a sweeping pandemic almost two decades later to spur necessary action.

Second, reinforcement of the intellectual property rights (IPR) system has increasingly come at the expense of effective collaboration. The current innovation system is highly disintegrated, unsuitable to solve complex problems that arises from the non-modular nature of biopharmaceutical innovation, in which the product development and manufacturing processes are becoming increasingly intertwined.Reference Mazzucato and Roy 10 As the need for the transfer of knowledge and know-how becomes greater, the constraints of patents in incentivising and facilitating dynamic models of knowledge exchange and production becomes more evident. As the major incentive for innovation in our current system, the IPR system encourages a protectionist attitude around research, with each actor working in secrecy and isolation. This creates further barriers to addressing the existing insufficiencies in effective and transparent data sharing in both public and private research institutions,Reference Miller, Wilenzick, Ritcey, Ross and Mello 11 which can result in wasted financial resources and duplication of scientific efforts.Reference Salman 12 Additionally, patenting is increasingly too wide (broadly defined patentable subject matter), too strong (hard to licence), and too upstream (privatizing the tools for research), so that not only are products being patented, but also the tools and processes for research that might lead to those discoveries, blocking the ability of new, basic science to be fully disseminated, diffused, and translated into future innovation.Reference Mazzoleni and Nelson 13 For example, the intense patenting activities around the CRISPR-Cas9 (clustered, regularly interspaced, short palindromic repeats and its associated enzymes such as CRISPR-associated protein 9) technology platform for genome editing by different institutions can lead to significant fragmentation of its intellectual property rights landscape; if the knowledge holders cannot find effective ways to cooperate, the potential of this technology could become more limited. This is a classic case of the anticommons problem, in which a resource is prone to underuse when multiple owners each have a right to exclude others from a scarce resource and no one has an effective privilege of use.Reference Heller and Eisenberg 14 This makes the research process less efficient and exposes research and its outcomes to bias in favor of actors’ specific interests (be they financial or scientific). Limited sharing of information and tools pertinent to COVID-related health technologies can risk derailing coordinated efforts on clinical trials, creating unnecessary drag to the speed of R&D and excluding low- and middle-income countries from the process. The societal and economic cost of such delay would be enormous.

Third, high drug pricing forms a major barrier to access to medicines across the world. Even though most treatments are heavily paid for by the taxpayer, with public funds from organizations like the US National Institutes of Health (NIH), when breakthrough treatments do make it to market, they often have price tags that are beyond the reach of the taxpayers themselves. This puts pressure on health systems in high-, middle- and low-income countries. The ability to charge high prices is based on the monopoly protection granted through patents on new drugs. Despite substantial public funding of R&D — globally, some estimate that the public pays for between one- to two-thirds of upfront drug R&D costs 15 – there are no guarantees that drugs developed from publicly funded research will be affordable and accessible. Sofobu-vir, an antiviral treatment for hepatitis C, provides a notable case of socialization of risks and privatisation of rewards. First developed by Pharmasset, the drug benefited significantly from on more than 10 years of Veterans Affairs and NIH-funded research at Emory University as well as from an NIH-small business innovation grant. 16 After its acquisition by Gilead Sciences, the product was priced at about $90,000 per three-month treatment course at the launch.

As R&D efforts for vaccines and treatments for COVID-19 intensify, similar concerns have arisen about their pricing and the extent to which it reflects public contribution. Between 2002 and 2020, the NIH spent nearly $700 million on coronavirus R&D, leading to a number of promising drug candidates.Reference Rizvi 17 It is estimated that the public funding for the antiviral treatment remdesivir — also a product from Gil-ead Sciences — was at least $70.5 million as of May 2020. 18 While Gilead’s pricing of the drug — $3,120 for a 5-day treatment course in the United States — is in line with the value-based estimates from the Institute for Clinical and Economic Review (ICER), 19 this pricing continues to ignore the collective nature of value creation, and the lack of safeguards for drug pricing ex ante as well as the imbalance in price setting and bargaining power between the public sector and the private sector remains unchallenged. 20

Fourth, companies have become overly financialized, limiting reinvestment into production and innovation, and focusing on short-term return. One of the most common symptoms of this problem is the extent to which share buybacks are used, in which companies purchase their own stocks to boost the value of the remaining ones to shareholders in equity markets.Reference Lazonick, Hopkins, Jacobson, Sakinc and Tulum 21 From 2007 to 2016, the 19 pharmaceutical companies included in the S&P 500 Index in January 2017 (and publicly listed from 2006 through 2015), spent $297 billion repurchasing their own shares, equivalent to 61% of their combined R&D expenditures over this period.Reference Tulum and Lazonick 22 At the same time, increasing financialization contributes to the rising trend of externalization of R&D and manufacturing. Big biopharmaceutical firms increasingly disinvest from riskier upstream research, and instead focusing more on acquiring products that are already in later clinical trial stages from biotech companies.Reference Arora and Gambardella 23 As biotech start-ups seek boost market valuation, pushing for high drug pricing becomes an essential approach to project high profitability.Reference Roy and King 24 High expectation in vaccines for COVID-19 in several biotech companies have seen their share price more than double.Reference Whitfill 25 However, the drive to cut costs by outsourcing manufacturing overseas have come at the cost of local capabilities and the underlying industrial commons.Reference Andreoni and Chang 26 Coupled with the contraction elsewhere in the world, concentration of manufacturing capacity has substantially reduced the resilience of supply chains, which is particularly exposed during systemic shocks. Lack of preparedness in manufacturing has led to shortages of drugs essential for managing COVID-19, from pain relief for mild symptoms such as paracetamol, to powerful anaesthetics used to sedate patients on ventilators, such as propofol, midazolam, and fentanyl; and more widely, drugs that were already at risk of shortages before the pandemic due to lack of financial incentives to market, vulnerabilities in supply chain and manufacturing difficulties.Reference Badreldin and Atallah 27

From Market-Fixing to Market Co-Creating and Co-Shaping

Addressing these persistent problems in the biopharmaceutical innovation system requires a different framing of the role of the public sector from that governments have chosen: market fixer.Reference Mazzucato 28 This role stems from prevailing economic theory, which does not consider the state a key driver of market creation.Reference Arrow 29 State intervention is thus justified only in areas characterized by market failures — such as coordination or information failures,Reference Stiglitz and Weiss 30 imperfect competition, underprovision of positive externalities and over-provision of negative externalities,Reference Stern 31 and under-provision new knowledge arising from basic research — with actions restricted to levelling the playing field so that industry and competition can thrive; devising market mechanisms to internalize external benefits or costs; and funding basic public goods, such as science, infrastructure, and education.

This view has significantly limited policymakers’ understanding and choice of tools for addressing problems with the biopharmaceutical innovation sys-tem.Reference Mazzucato 32 Governments establish intellectual property rights to consolidate the appropriability of benefits from knowledge production and exchange to incen-tivise private innovative activities. However, they are reluctant to shape the rules in the public’s interest despite the high social cost of maintaining the status quo. So too are governments reticent to make strategic choices and building proactive industrial policy agendas, which are seen as distorting the functioning of the market and crowding out private-sector actors. Instead governments justify the economic rents and supranormal returns for private investors in innovation as the necessary rewards for high risk-taking, and at the same time significantly under-play their own, more substantial role in high risk-taking as an investor of first resort throughout the innovation chain, to a lender of last resort. In addition to inflating the return on private investment, governments do not proactively consider the return for the public on the investment in innovation by the public, and instead frames the spending on public goods like science as de-risking the activities of private innovators.

Yet, throughout the history of capitalism, the state has often been responsible for actively shaping and creating markets, not just fixing them. 33 The impact of the state’s role in investing in the production and translation of scientific knowledge has been well documented and quantified. It has been demonstrated that over the past 90 years, almost one-third of patents in the US rely on federal research.Reference Fleming, Greene, Li, Marx and Yao 34 In addition, the state has been engendering some of the most important general-purpose technologies, from mass production, to aerospace, and information and communications technology through its innovative insti-tutions. 35 The Defense Advanced Research Projects Agency (DARPA) developed foundational technologies for Apple’s i-products; the US Navy was behind the development of the global positioning system (GPS); and the Central Intelligence Agency (CIA) created the touchscreen display that is now commonplace. 36 Importantly, public investments in these examples went beyond any typical “public good” in market failure theory (Arrow, 1962; Nelson, 1959). The nature of these investments is not merely a matter of narrative and framing. Multiple well-documented examples from across different sectors and countries have shown that government agencies have been funding areas along the entire innovation chain: both basic and applied research and, in many cases, provided downstream early stage high-risk finance to companies deemed too risky by the private financial sector. 37 In addition, market co-shaping and co-creation have also occurred through demand-side policy instruments based on mass government procurement programs (e.g. in semiconductors and in vaccines). Although private investments are crucial to sustaining the level of risk-taking and capital intensity required in innovation, they are conditional on the groundwork laid by the public sector — a fact that has been historically overlooked.

In the biopharmaceutical sector, the public sector has been responsible for funding some of the highest-risk research in biomedical R&D, which leads to most innovative and crucial biomedical innovations.Reference Nayak, Avorn and Kesselheim 38 Public sector investment often underlies therapeutic advances that are truly innovative and impactful to human healthReference Sampat and Lichtenberg 39 and creates positive fiscal impact for the private sector through generating further investments (“crowding in”)Reference Sussex 40 and substantial drug sales revenue.Reference Azoulay, Zivin, Li and Sampat 41

Market-Shaping Approaches to Biopharmaceutical Innovation

Realization of these contributions has critical implications for the distributions of risks and rewards in innovation.Reference Laplane and Mazzucato 42 Unlike private investors, who receive tangible financial rewards, the state generally accrues return on its investment through the knowledge spillovers that are created, and via the taxation system due to new jobs being generated, as well as taxes being paid by companies benefiting from the investments. However, public returns through these mechanisms are offset in several ways. First, knowledge spill-over is significantly hindered by strong mechanisms of knowledge appropriation.Reference Nelson and Winter 43 Second, corporate taxation has been falling globally, and corporate tax avoidance and evasion rising. Tax cuts, such as those promoted by the Tax Cut and Jobs Act of 2017, are touted as an incentive to encourage companies to repatriate their overseas capital; however, their intended impact — increased domestic investment in R&D and job creation — have hardly materialized, while stock buyback and dividends have increased. 44 Third, in the case of health, the economic, welfare and health benefits of biopharmaceutical innovations are also further deterred by barriers to access innovative treatments posed by high pricing.Reference Hoffman and Outterson 45 In this context, the emphasis on maximizing financial capital to deliver shareholder value over stakeholder value in the current model of capitalism has served to reinforce the inherent flaws in the risks-rewards nexus, tilting it further towards private financial gains away from public interest.

Rectifying the balance between risks and rewards requires a new understanding of the role of the state in the governance of biopharmaceutical innovation as a proactive market co-creator and co-shaper: steering innovation, getting fair prices, ensuring that patents and competition work as intended, setting conditions for reinvestment, and safeguarding medicine supply. In other words, the responsibility to create a more symbiotic relationship with the private sector and an innovation system that aligns with societal benefit significantly rests on the state overcoming the conceptual confines of the market-fixing role.

While no single or straightforward set of policies can thoroughly address all the problems in biopharmaceutical innovation across varying health system context, we highlight a subset of practice-based policies that emphasise systemic market-shaping principles and examine briefly the impact of COVID-19 on the progress and prospect for policy implementation.

Deploying Mission-Oriented Innovation

To direct biopharmaceutical innovation towards public health priorities, the public sector must be guided by a mission-oriented framework, similar to how it is during war time. Strongly problem-oriented in nature and problem-solving in purpose, the mission-oriented approach to innovation is a way to bridge top-down agenda driven by societal challenges and bottom-up explorative approaches to deliver innovations in an outcome-focused, milestone-driven, and time constrained manner.Reference Mazzucato 46 The concept of mission has been adopted as the central construct for policy making in industrial policies and research and innovation policies at national and international levels. 47

Unique catalysts for mission-oriented innovation are mission agencies, which enhance the role of the state in coordinating public and private sectors and create new markets by inducing procurement.Reference Mowery, Nelson and Martin 48 For example, the “ARPA” agencies, including the US Defense Advanced Research projects Agency (DARPA) and Advanced Research Projects Agency – Energy (ARPA-E),Reference Mowery 49 help to strategize innovation investment, harmonize and manage horizontal collaboration across sectors and actors, and coordinate the vertical integration of product development. In health, the recently proposed Health Advanced Research Projects Agency (HARPA) offers a feasible model for lean and autonomous bureaucratic structures that provide freedom to pursue blue-sky innovations (and in the process lead to significant spill-out effect on other sectors) while also being driven by outcomes towards specific missions. 50 The US Biomedical Advanced Research and Development Authority (BARDA) demonstrates another key attribute of mission-oriented agencies in public procurement: when missions create innovative solutions, they also directly create market demand that self-enforces the need for further innovations. 51

DARPA and BARDA have seeded and directed new technological trajectories in DNA and mRNA vaccine technologies, which may prove to be an important platform for vaccines against COVID-19.Reference Pardi, Hogan, Porter and Weissman 52 There has been increasing interests in advanced countries in increasing R&D investment and setting up or broadening of scope of ARPA-type programs as part of a post-pandemic recovery plan. 53 It is critical that these programs are designed and implemented along with substantial changes in the healthcare and innovation systems that can broaden access to technology, lower pricing, enhance knowledge transfer, and connect procurement at an international level, rather than simply focus on competitive and economic advantages. In addition, innovations must not be confined to a narrow and siloed technological focus, but instead connect with and strengthen wider public health infrastructures and social innovations. A holistic mission-oriented approach to innovation must take a systems perspective when applied to “wicked” problems that have complex socio-economic and technological dimensions. This requires the proposals to develop cutting-edge biopharmaceutical technologies be nested within the myriad different moving parts — such as innovations in other aspects of healthcare, infrastructures, social enterprises, and institutions — in an inter-related network of actors and institutions, with the overarching goal of generating stronger systemic resilience. 54 Furthermore, national efforts must be aligned with international efforts to maximize the leverage of international procurement mechanisms (such as Gavi, the Vaccine Alliance) and avoid inefficiency.

Reshaping Knowledge Governance for Public Value

Patents must be seen through a knowledge governance perspective, not an innovation incentive perspective, so that the monopoly profit given to a company during the patent term should be governed to make sure that the patent produces productive entrepreneurship. On one level, patentability criteria should be made more stringent. To incentivise innovation, patents should protect only the area that is fundamentally new, and be focused downstream so as to avoid tools and processes being privatised while at the same time enabling licensing and diffusion. 56 On another level, governments should more actively use policy instruments designed to uphold equitable knowledge governance and improve access to medicines especially during public health crisis, such as voluntary licencing arrangements (e.g. through Medicines Patent Pools), assertion of government rights over patents (e.g. compulsory licencing under the flexibilities of the Trade-Related Aspects of Intellectual Property Rights, March-in Right under the Bayh-Dole Act, and government patent use through 28 U.S.C. § 1498).

In addition to strengthening the role of the state in enforcing IPR for public health, government should more actively explore and foster alternative models of innovation that better facilitate knowledge exchange, maximizes use of existing knowledge, and reduces transaction costs. Open innovation, which can be generally defined as “the process of innovating with others for shared risk and reward to produce mutual benefits for each organisation, creating new products, processes or ideas that could not otherwise have been achieved alone, or enabling them to be achieved more quickly, cheaply or efficiently,”Reference Pigott, Barker, Kaan and Roberts 57 describes an important group of models. Although the willingness of private sector collaborators to abdicate the pursuit and control of IPR varies, loosening the constraint imposed by IPR is a key element to the various forms of open innovation in general.Reference Lezaun and Montgomery 58 While some models are better to be characterized as public-private partnerships where only the research problem is in the public domain and the solutions remains subjected to the structures of IPR,Reference Balasegaram 59 other models have sought to establish a norm of collaboration and sharing in the absence of patents, and demonstrated the potential to create flexible forms of market-creating collaboration beyond simply buttressing the classic market-fixing and de-risking stereotype for public sector. The need to address disease spaces that lack economic incentives — especially infectious diseases — has led to the creation of not-for-profit product development partnerships, such as the Drugs for Neglected Diseases initiative, the Global Antibiotic Research and Development Partnership the Medicines for Malaria Venture, and the Global Alliance for Tuberculosis Drug Development. These models channel public and private efforts into delivering specific target product profiles that represent the public R&D priorities, and explicitly set out IPR policies that ensure the sharing of patented knowledge and affordable access of the resultant products. 60 On the patent-free end of the spectrum, open science — exemplified by the Structural Genomics ConsortiumReference Bountra, Lee and Lezaun 61 and the Open Source Drug Discovery projectReference Årdal and Røttingen 62 — provides a model for building platforms for knowledge commons that would not have been permitted under the patent system, and for illuminating on possible routes for open source drug development of the future, whereby new drugs can be taken all the way from basic research to clinical trials without the filing of patents. 63

In tackling COVID-19, countries are increasingly aware of the potential of compulsory licensing. For example, Israel issued compulsory licensing to enable import of generic alternatives of lopinavir/ritonavir due to concerns in their supply (rather than their pricing, which is a more common rationale for invoking compulsory licensing).Reference Wong 64 Several other countries, including Chile, Ecuador, Canada, and Germany have also initiated the legal and legislative steps to create a national framework for using of compulsory licensing to facilitate access to health products and other technologies for managing COVID-19.Reference Bassi and Hwenda 65

At the same time, new policy instruments exemplified the WHO COVID Technology and Access Pool (C-TAP) provides an enabling platform for voluntary sharing of data, know-how and patents related to any COVID-related health technology. 66 Beyond its public interest case, C-TAP has a robust economic case: the quicker effective vaccines, therapeutics, and diagnostics are available, the quicker the world can exit from the pandemic and minimize its damage. Despite their support for more conventional public-private partnerships at global and national levels, major advanced countries, non-profit funders, and the biopharmaceutical industry (bar 2 executives) have chosen to distance themselves from the more transformative C-TAP. In particular, the industry has dismissed and distorted the basic rationale of the initiative — a voluntary sharing mechanism that protects patents and allow companies to retain control over critical technologies and data — to one that threatens existing IPR. Given the determination of the biopharmaceutical industry to buttress the existing IPR regime, prospects for genuinely transformative open innovation projects to scale at a systems level may remain challenging. To build greater leverage and more meaningful dialogue, public funders must formulate and enforce conditionalities on publicly funded R&D, which is covered next.

Putting in Place Conditionalities for Public Interest

Government agencies must put in place conditionalities for public return when making public investment into biopharmaceutical innovation and procurement. To ensure that public contribution to biopharmaceu-tical R&D is taken into account of price setting ex ante, conditions on affordability and access must be attached to public funding. Commitment of the public sector in ensuring public return must be brought back. In 1995, NIH rescinded a “fair pricing clause” in its collaboration and licensing arrangements under cooperative research and development agreement (CRADA), which sought to ensure products resulting from public funding, in an attempt to ease the fears of private sector collaborators and stimulate commercialisation.Reference Schacht 67 Given that the outsourcing model of innovation has led the private sector to more heavily rely on publicly funded R&D, a revised clause updated for the current innovation context with better clarity, more consistent application, broader scope, and clearer indication of the reward for genuine innovation could have significant potential to ensure affordability of innovative products.Reference Sarpatwari, LaPidus and Kesselheim 68 Additionally, conditions can include commitment for reinvestment of a share of the company’s profits into productive economic activities or a public innovation fund. 69

Additionally, the public sector can more proactively manage its ownership of IPR and its associated knowledge and financial returns, whether by retaining stakes in the companies concerned, holding intellectual property rights, or receiving royalties on sales. While public funding should encourage open access to data and knowledge where possible, governments could also retain a “golden share” of patents developed with public funding, with patents governed in such a way to allow companies to recover their costs while spurring greater use of that specific innovation. Ultimately, such a “golden share” would allow the public to convert a property right previously granted into a general public licence, should the owner refuse to license broadly and fairly. 70 Royalties can be used to finance future innovation or to help cover the losses that inevitably arise when investing in high-risk areas.Reference Brumfiel 71

The highly substantial public investments in the R&D of COVID-19-related health technologies have put conditionalities in much sharper relief.Reference Mazzucato and Torreele 72 Underpinned by the rationale to create a symbiotic relationship between public and private actors in the context of COVID-19, 140 public figures, including 50 former world leaders, have led the call for a “People’s Vaccine”: a “global guarantee which ensures that, when a safe and effective vaccine (and other technologies for COVID-19) is developed, it is produced rapidly at scale and made available for all people, in all countries, free of charge.”Reference Khan and Ramaphosa 73

Yet, even though the arguments for conditionalities are strong, their substantive relevance remain finely in the balance in the complex political economy of biopharmaceutical innovation. It remains to be seen whether any high-profile public-private partnerships at global and national levels will make firmer and more specific commitments that enable vaccines to be universally available according to needs and free at the point of use, beyond commonplace statements of principle and generic pledges. At the same time, it is essential that these partnerships be more transparent about negotiations on pricing, procurement and potential conflict of interests. Mismanagement of issues around these areas will damage public trust and public health. Nevertheless, increased willingness for state investment to translate into partial public ownership of companies and/or their public-funded innovations — partly driven by nationalistic concerns — may open up new policy opportunities for the state to shape the pricing, manufacturing, and distribution of vaccines.

De-Financialising Biopharmaceutical Innovation: Corporate Governance Reform and Manufacturing Revival

Large pharmaceutical companies have become overly financialized in recent decades. Active measures can be taken to promote corporate governance models that share that value fairly between all stakeholders, not just shareholders.Reference Lazonick 75 While the pharmaceutical sector remains one of the most financialized industries, short-termism and financialization is not unique to the biopharmaceutical innovation, and reforms to corporate governance must apply to the wider economy as a whole. Initial measures can focus on addressing the symptoms of shareholder value. Limiting the practice of share buybacks for firms who have benefited from publicly funded research is a first step. In the US, companies have been allowed to repurchase their shares on the open market with virtually no regulatory limits since 1982.Reference Lazonick 75 Shifting managerial incentives away from share buyback requires executive compensation to be based on means other than stocks. In the case of pharmaceutical companies, new rules can require that any performance-related bonuses reward, for example, the success of the company in generating new medicines that deliver therapeutic advance, at affordable prices.

Deeper reforms to align corporate governance with public values involve ensuring companies incorporate public interest into their ethos, decisions, and actions. One possible approach is to place stakeholders representing taxpayers, workers, and patients directly on corporate boards of publicly listed pharmaceutical companies. Governments could encourage or mandate companies to allocate a certain number of board positions to such stakeholder representatives. Another approach is to amend the legal duties of all company directors so that they are obliged to serve the interests of a range of stakeholders, rather than to prioritise shareholders; these two approaches can go hand in hand.Reference Warren 76 Reforms geared towards increasing productive investments — for example, prohibiting share buy backs or setting conditionality of reinvestment — can play a vital role in reversing the vicious cycle caused by financialization.Reference Chang and Andreoni 77

Key concerns about the impact of these initiatives and their prognosis beyond the pandemic remain. At their core is the question: Can the public sector finally rise up to the challenge to reset their relationship with the private sector, and prepare societies for even sterner tests to come? This requires a change in its remit, governance, and ways to understand and assess “value.” We hope the paper can inform this process.

In addition, to nurture a resilient and responsive industrial ecosystem capable of ramping up production during crisis times, countries must take the lead in actively building and buttressing public manufacturing capabilities across a range of sectors critical essential medical supplies, from PPE, ventilators, and testing to biopharmaceutical products. 78 Across all countries, stronger global supply chain resilience has to be built upon stronger local productive capacity and the regeneration of industrial commons — the collective capabilities and infrastructures of “R&D know-how, advanced process development and engineering skills, and manufacturing competencies related to a specific technology” resulting from the clustering of upstream and downstream actors from both public and private sectors.Reference Pisano and Shih 79

The measures in these areas are farther-reaching and will require deep restructuring of the relationships between finance, productive activities, and labor. With regard to de-financialization, countries have learned lessons from the previous financial crisis, and are more willing to impose bail-out conditions with restrictions on share buy-back and executive pay. However, the implications of these broader developments on the over-financialized biopharmaceutical industry is difficult to ascertain. Biopharmaceutical stocks have weathered the storm well relative to the overall market and have become the centre of speculation. 80 The industry itself is keenly aware of its highly critical role in the pandemic, and will likely tread on the economic and political issues pertinent to vaccines and treatments, and manage its role in serving commercial, national, and global interests in order to resist any systematic shock to its business model with caution, especially in the moments where the momentum for change is greatest. Sustained, intense public scrutiny and advocacy across different sectors — health, climate, finance — will be needed to rigorously hold the industry to account and push for systemic change.

In terms of manufacturing, countries are driven by current needs, alerted by the fragilities in global supply chain, and finally paying long-overdue attention to strengthening local capacities. In the United States, this is a policy issue gaining increasing bi-partisan support, such as Senators Warren and Rubio’s legislation to review the pharmaceutical supply chain in the wake of COVID-19.Reference Bowden 81 In the biopharmaceutical sector, the renewed focus on manufacturing will benefit not only innovative products, but also conventional products that are in shortage. There is a strong case for a public option in pharmaceuticals: government provided, quality assured medicines that are universally available at a reasonable and fixed price, which coexist with products from the private sector.Reference Mazzucato, Li and Darzi 82 This can range from the creation of a new business model dedicated to creating a functional, competitive market for pharmaceuticals in shortage (e.g. Civica Rx), to the state becoming directly involved — and taking a substantial stake — in coordinating and executing the full range of activities in drug innovation and manufacturing and to retain a sufficient level of control.Reference Singer, Kirchhelle and Roberts 83 As persistent market failures and lack of political and economic imagination in solutions outside creating and aligning incentives for the private market to address the gaps in innovation and pharmaceutical supply becomes a repeated phenomenon, the drive to marry innovation, manufacturing, and social policies may well provide new impetus for public-sector solutions.

Conclusion

How the public sector governs the health innovation system and creates symbiotic public-private relationships will come to define the innovation-led welfare state of the 21st century. The COVID-19 pandemic has presented a critical window and created significant momentum for countries to move away from market-fixing approaches to biopharmaceutical innovation towards market shaping approaches. At a global level, this will require countries’ joint efforts to impose firm rules regarding IPR, pricing, and manufacturing, designed and enforced in ways that value international collaboration and solidarity, rather than competition between countries. Key concerns about the impact of these initiatives and their prognosis beyond the pandemic remain. At their core is the question: Can the public sector finally rise up to the challenge to reset their relationship with the private sector, and prepare societies for even sterner tests to come? This requires a change in its remit, governance, and ways to understand and assess “value.” We hope the paper can inform this process.

Footnotes

The authors have no conflicts to disclosed.

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