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Pricing competition: a new laboratory measure of gender differences in the willingness to compete

Published online by Cambridge University Press:  14 March 2025

John Ifcher*
Affiliation:
Santa Clara University, 500 El Camino Real, Santa Clara, CA 95053, USA
Homa Zarghamee*
Affiliation:
Barnard College, Columbia University, 3009 Broadway, New York, NY 10027, USA

Abstract

Experiments have demonstrated that men are more willing to compete than women. We develop a new instrument to “price” willingness to compete. We find that men value a $2.00 winner-take-all payment significantly more (about $0.28 more) than women; and that women require a premium (about 40 %) to compete. Our new instrument is more sensitive than the traditional binary-choice instrument, and thus, enables us to identify relationships that are not identifiable using the traditional binary-choice instrument. We find that subjects who are the most willing to compete have high ability, higher GPA’s (men), and take more STEM courses (women).

Type
Original Paper
Copyright
Copyright © 2015 Economic Science Association

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Footnotes

Electronic supplementary material The online version of this article (doi:https://doi.org/10.1007/s10683-015-9458-8) contains supplementary material, which is available to authorized users.

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