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Dissertation abstract: The effect of involvement, time, and vividness on consumers’ value judgments: A test of prospect theory

Published online by Cambridge University Press:  14 March 2025

Najam U. Saqib
Najam U. Saqib*
Affiliation:
University of Manitoba, I.H. Asper School of Business, Department of Marketing, Winnipeg, MB R3T 5V4
*
Present affiliation: School of Business Management, Ryerson University, Toronto, Canada, M5B 2K3. e-mail: nsaqib@ryerson.ca
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Information
Experimental Economics , Volume 9 , Issue 2 , June 2006 , pp. 177 - 178
Copyright
Copyright © 2006 Economic Science Association