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Martin Kornberger. Brand Society: How Brands Transform Management and Lifestyle. Cambridge: Cambridge University Press, 2010. xx + 308 pp. ISBN 978-0-521-898263, $95.00 (cloth); 978-0-521-72690-0, $35.99 (paper).

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Martin Kornberger. Brand Society: How Brands Transform Management and Lifestyle. Cambridge: Cambridge University Press, 2010. xx + 308 pp. ISBN 978-0-521-898263, $95.00 (cloth); 978-0-521-72690-0, $35.99 (paper).

Published online by Cambridge University Press:  18 February 2015

David M. Higgins
David M. Higgins*
Affiliation:
The University of York
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Information
Enterprise & Society , Volume 13 , Issue 2 , June 2012 , pp. 440 - 442
Copyright
Copyright © The Author(s) 2012. Published by Cambridge University Press on behalf of the Business History Conference. All rights reserved.