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Kenneth Roman. The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising. New York: Palgrave MacMillan, 2009. 282 pp. ISBN 978-1-4039-7895-0, $27.95 (cloth).

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Kenneth Roman. The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising. New York: Palgrave MacMillan, 2009. 282 pp. ISBN 978-1-4039-7895-0, $27.95 (cloth).

Published online by Cambridge University Press:  18 February 2015

Chris Taylor
Chris Taylor*
Affiliation:
Eastern Kentucky University
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Enterprise & Society , Volume 12 , Issue 1 , March 2011 , pp. 254 - 257
Copyright
Copyright © The Author(s) 2011. Published by Cambridge University Press on behalf of the Business History Conference. All rights reserved.