Hostname: page-component-7b9c58cd5d-g9frx Total loading time: 0 Render date: 2025-03-16T00:44:17.858Z Has data issue: false hasContentIssue false

Kenneth Roman. The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising. New York: Palgrave MacMillan, 2009. 282 pp. ISBN 978-1-4039-7895-0, $27.95 (cloth).

Review products

Kenneth Roman. The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising. New York: Palgrave MacMillan, 2009. 282 pp. ISBN 978-1-4039-7895-0, $27.95 (cloth).

Published online by Cambridge University Press:  18 February 2015

Chris Taylor*
Affiliation:
Eastern Kentucky University
Rights & Permissions [Opens in a new window]

Abstract

Image of the first page of this content. For PDF version, please use the ‘Save PDF’ preceeding this image.'
Type
Reviews
Copyright
Copyright © The Author(s) 2011. Published by Cambridge University Press on behalf of the Business History Conference. All rights reserved.