The cachet of English in the Swiss press. Plurlingual Switzerland has three ‘official’ languages, standard forms of German, French, Italian, and a further ‘national’ language, the ancient Latin dialects of Romansh spoken in the eastern Alpine valleys by less than one per cent of the population. But there are problems for the Swiss in learning each other's languages. And, as in other as in other European countries, there is an increasing range of other mother tongues. Little wonder, then, that the Swiss readily resort to English in talking to each other, and little wonder at a marked role for English in the Swiss media.