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Who's in the Game? The Framing of Election 2000 by The Globe and Mail and The National Post

Published online by Cambridge University Press:  01 March 2004

Linda Trimble
Affiliation:
Department of Political Science, University of Alberta
Shannon Sampert
Affiliation:
Department of Political Science, University of Alberta
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This paper reports the results of a content analysis of election–related headlines in Canada's two English–language national newspapers, The Globe and Mail and The National Post, over the course of the 36–day 2000 federal election campaign. We found that the two national newspapers' headlines revealed differences in issue emphasis, leader portrayals and party assessment. Yet both newspapers embraced a game frame for election coverage–by focusing on the horse–race, leader personalities and campaign strategies–to the neglect of campaign issues and ideological distinctions between parties. These findings suggest that media game framing can result in troublesome consequences for constructive citizen engagement in election activities.

Type
Research Article
Copyright
© 2004 Canadian Political Science Association