In his target article, Pulvermüller addresses the issue of word localization in the brain. It is not clear, however, how cell assemblies are localized in the case of sensory deprivation. Pulvermüller's claim is that words learned via other modalities (i.e., sign languages) should be localized differently. It is argued, however, based on experimental and theoretical ground, that they should be found in a similar place.