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Principles of Behavioral Economics Microeconomics and Human Behavior

Authors

Sanjit Dhami
, University of Leicester
Published 2025

Description

Principles of Behavioral Economics, written by an acknowledged leader in the field, provides a comprehensive introduction to one of the most exciting areas of modern economics. It demonstrates how models of economic theory can be enriched by using interdisciplinary insights from psychology, sociology, evolutionary biology, and neuroscience to build the basis for a more empirically supported set of economic principles. Unique in its level of rigor and lucidity, the book highlights the important link between theoretical and empirical economics by…

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Key features

  • Brings students to the cutting edge of modern research where some of the most important and unresolved challenges lie. But it does so at a level that is appropriate for the undergraduate degree. There is no book at this level that exposits the range of frontier challenging material covered in the book
  • Examines the empirical evidence that tests existing economic theories
  • Provides evidence that people use a range of alternative methods to make decisions that are based on using simple rules of thumb, or heuristics, that sometimes lead to biases in decisions but economize on scarce cognitive resources
  • Provides the relevant evidence using several kinds of data: Observational data, lab data, survey data, and neuroeconomic data

Keywords

About the book

  • DOI https://doi.org/10.1017/9781009422314
  • Subjects Applied Psychology,Economics,Microeconomics,Psychology
  • Format: Paperback
    • Expected publication date: 03 April 2025
    • ISBN: 9781009422291
    • Dimensions (mm): 254 x 203 mm
    • Weight: 1.46kg
    • Page extent: 698 pages
    • Availability: Not yet published - available from
  • Format: Hardback
    • Expected publication date: 03 April 2025
    • ISBN: 9781009422338
    • Dimensions (mm): 254 x 203 mm
    • Weight: 1.63kg
    • Page extent: 698 pages
    • Availability: Not yet published - available from
  • Format: Digital
    • Publication date: 13 February 2025
    • ISBN: 9781009422314

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