Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. The current business environment presents managers with increasingly difficult decisions, amidst the Covid-19 pandemic and associated lockdowns, as well as the digital revolution and improved technology. Now in its second edition, this textbook features a new focus on how managerial economics has been transformed by the increasing importance of digitization within both the workplace and wider economy.…
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Professor Nick Wilkinson, the author of Managerial Economics, took some time to answer our questions about inspiration, the digital revolution, and the rewards of teaching.
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Online publication date: 12 December 2018
Hardback publication date: 19 July 2018
Paperback publication date: 19 July 2018
Online publication date: 05 January 2013
Online publication date: 05 June 2012