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Digital Innovation and Entrepreneurship

Authors

Dick Whittington
, University of York
Published 2018

Description

The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital business: framing the business,…

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Key features

  • Aimed at science, technology, engineering and mathematics (STEM) students and budding entrepreneurs in the digital economy, this book walks readers through the steps of designing a business, using examples and case studies of current digital businesses
  • Includes an abundance of figures and tables to clearly present business and entrepreneurship in a manner that students can easily understand and reproduce in their own projects
  • Contains a rolling case study of a hypothetical business that grows and evolves through each chapter with the addition of each new aspect of business design
  • Includes three appendices of business terms, including those relating to product licencing, customer service agreements and customer delivery contracts

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