Book contents
- Writing for the Reader’s Brain
- Praise for Writing for the Reader’s Brain
- Writing for the Reader’s Brain
- Copyright page
- Dedication
- Contents
- Figures
- Acknowledgements
- 1 Writing Is a System, Not an Art
- 2 Clarity
- 3 Continuity
- 4 Coherence
- 5 Concision
- 6 Cadence
- Supplement
- Test Your Chops
- Notes
- Bibliography
- Index
2 - Clarity
Choosing Words and Building Sentences
Published online by Cambridge University Press: 12 December 2024
- Writing for the Reader’s Brain
- Praise for Writing for the Reader’s Brain
- Writing for the Reader’s Brain
- Copyright page
- Dedication
- Contents
- Figures
- Acknowledgements
- 1 Writing Is a System, Not an Art
- 2 Clarity
- 3 Continuity
- 4 Coherence
- 5 Concision
- 6 Cadence
- Supplement
- Test Your Chops
- Notes
- Bibliography
- Index
Summary
What makes a sentence clear? The answer lies in the words we choose and the way we order words in sentences. We read sentences more rapidly and understand their contents clearly when sentences have several characteristics: active voice, a clear-cut actor as the subject and an action verb. Writers should also ensure that subjects and verbs occur close together in sentences and that readers encounter subjects and verbs relatively close to the beginnings of sentences.
Keywords
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- Information
- Writing for the Reader's BrainA Science-Based Guide, pp. 15 - 49Publisher: Cambridge University PressPrint publication year: 2024