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4 - Building relationships with multiple stakeholders

Published online by Cambridge University Press:  05 April 2013

Adrian Payne  and
Pennie Frow
Adrian Payne
Affiliation:
University of New South Wales, Sydney
Pennie Frow
Affiliation:
University of Sydney
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Strategic Customer Management
Integrating Relationship Marketing and CRM
 , pp. 116 - 151
Publisher: Cambridge University Press
Print publication year: 2013

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