Book contents
- Handbook of Research Methods in Social and Personality Psychology
- Cambridge Handbooks in Psychology
- Handbook of Research Methods in Social and Personality Psychology
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Introduction
- 1 The Romance of Research Methods
- Part I Before You Dive In
- Part II Basic Design Considerations to Know, No Matter What Your Research Is About
- Part III Deep Dives on Methods and Tools for Testing Your Question of Interest
- 10 Survey Research
- 11 Conducting Surveys and Experiments on the Internet
- 12 Methods for Studying Everyday Experience in Its Natural Context
- 13 Mobile Sensing Methods
- 14 Language Research in Social Personality Psychology
- 15 Collecting Digital Footprints in the Wild
- 16 Behavioral Observation and Coding
- 17 Automaticity and Implicit Measures
- 18 Social Neuroendocrinology
- 19 Multivariate Neuroimaging in Social and Personality Psychology
- Part IV Understanding What Your Data Are Telling You About Psychological Processes
- Index
- References
19 - Multivariate Neuroimaging in Social and Personality Psychology
from Part III - Deep Dives on Methods and Tools for Testing Your Question of Interest
Published online by Cambridge University Press: 12 December 2024
Book contents
- Handbook of Research Methods in Social and Personality Psychology
- Cambridge Handbooks in Psychology
- Handbook of Research Methods in Social and Personality Psychology
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Introduction
- 1 The Romance of Research Methods
- Part I Before You Dive In
- Part II Basic Design Considerations to Know, No Matter What Your Research Is About
- Part III Deep Dives on Methods and Tools for Testing Your Question of Interest
- 10 Survey Research
- 11 Conducting Surveys and Experiments on the Internet
- 12 Methods for Studying Everyday Experience in Its Natural Context
- 13 Mobile Sensing Methods
- 14 Language Research in Social Personality Psychology
- 15 Collecting Digital Footprints in the Wild
- 16 Behavioral Observation and Coding
- 17 Automaticity and Implicit Measures
- 18 Social Neuroendocrinology
- 19 Multivariate Neuroimaging in Social and Personality Psychology
- Part IV Understanding What Your Data Are Telling You About Psychological Processes
- Index
- References
Summary
Methodological approaches in social neuroscience have been rapidly evolving in recent years. Fueling these changes is the adoption of a variety of multivariate approaches that allow researchers to ask a wider and richer set of questions than was previously possible with standard univariate methods. In this chapter, we introduce several of the most popular multivariate methods and discuss how they can be used to advance our understanding of how social cognition and personality processes are represented in the brain. These methods have the potential to allow neuroscience measures to inform and advance theories in social and personality psychology more directly and are likely to become the dominant approaches in social neuroscience in the near future.
Keywords
- Type
- Chapter
- Information
- Publisher: Cambridge University PressPrint publication year: 2024
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